naturalhawaii got their new product label by running a design contest:
redesign of Hawaiian product label
Check out naturalhawaii's Product label contest…
Food & Drink
Hawaii Nutrition Company
Description of the product
This is a nutritional supplement made from Hawaiian herbs. It's an enzyme-rich formula that is detoxifying, stress reducing, and anti-inflammatory.
Description of the product target audience
25-60 year old, 60% women. People who might be trying to lose weight or cleanse for new years resolution, or someone interested in Hawaiian products.
New label featuring our brand name prominently. I like the sort of beach retro themes like some I have attached here. It would be Ok to feature graphics of some popular ingredients in the formula like pineapple and turmeric. I very much like the ocean teal color, but will probably have some browns and orange in it too to be able to flow with our older designs, and give it a rustic feel. Retro, classic, Feeling should be fresh, active, and cleansing- so water imagery could be good. If you have a ideas for or feel a new logo is necessary, please communicate your thoughts about that. Being that I am on a short timeline for this, I decided not to do a new logo for now. (This will be the basis for redesigning a 2nd label that is a weight loss product called Hawaii Beach Slim) My intent is to hire one designer to do both labels, but I need concept one first..
What to avoid
It is a nutritional supplement so it should be somewhat serious not look overly playful or cheasy. Please be classy, don't make it overly touristy or too cartoonish, or like a child's product.
2.5 x 6.5 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
naturalhawaii collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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