jeff93 got their new product label by running a design contest:
Think MEAD! Blisspoint Meadery label design. Fastest growing segment of the alcohol industry.
Check out jeff93's Product label contest…
Food & Drink
Description of the product
This is an apple mead, known in the mead industry as a cyser. A traditional mead is honey and water fermented with yeast. Orchard is a cyser fermented with fresh apple cider, honey, water and yeast. Orchard is Autumn in New England in a bottle.
Description of the product target audience
Anyone over 21. Millennials tend to be the biggest consumers, ready to try anything, demanding craft, quality, and variety. Mead (honey wine) is relatively unknown compared to other alcohols (beer/wine/spirits), so it often attracts adventurous consumers looking for something new and interesting of high quality.
A label for a mead bottle that is eye catching, interesting but not busy, differentiated from other local options. Brand name and product name should both be clear and apparent, though not necessarily equal. SEE UPLOADED POWERPOINT for all requirements, examples, and ideas. Use them as a guide, but don't get stuck on MY ideas. This is why I'm contracting this out, because I suck.
What to avoid
No vikings or renaissance themes. No photography.
500ml bottle. NOT standard 750ml wine bottle size. SEE UPLOADED POWERPOINT for bottle dimensions. I'm open to suggestions for label dimensions and shape, although rectangular is probably the most cost sensitive approach.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jeff93 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
consumers of 30-45 age group, corporate/business people
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.