douglascarsonphillips got their new product label by running a design contest:
Timeless and minimal wine label to evoke a sense of understated elegance
Check out douglascarsonphillips's Product label contest…
Food & Drink
Carson Phillips (The name can be unhyphenated or hyphenated as “Carson-Phillips”, up to the designer if they have a visual preference)
2017 Dundee Hills Pinot Noir
Description of the product
Carson Phillips is luxury wine company dedicated to growing and hand crafting small batches of very high quality and sustainably grown wines.
Description of the product target audience
Carson Phillips pinot noir, chardonnay, and other wines will be enjoyed by people of all ages and backgrounds in many countries. The consumers are generally well educated and affluent, they don't mind spending extra money to buy a premium product. Some consumers will purchase bottles for immediate consumption while others may take an analytical and intellectual approach to the wines, collecting and cellaring the wines for many years.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
douglascarsonphillips collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
College educated, 21-39, living in urban and suburban communities. Slightly more men than women
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking