Albert - Nadiprana got their new product packaging by running a design contest:
AYURVITAS need your help to create nutritional bars packaging
Check out Albert - Nadiprana's Product packaging contest…
Food & Drink
we don't have web, project is just starting
Description of the product
Unique value proposition Ayurvitas is a healthy and satisfying snack. It is a nutritional bar (it is not a protein bar nor an energy bar) to satisfy hunger between meals or to take with one of your meals. It improves specific areas of health such as mood, digestion, vital energy and inmune system. Brand attributes, specific properties of the bars: Ayurvitas is inspired by the Buddhist tradition, yoga, Ayurveda, Sanskrit, ... There are 4 different bars. Each bar has a Sanskrit name that refers to the area/system to be treated: 1) Bala, which is the strength of the strong; 2) Manas, how the mind is defined; 3) Agni, the god of fire, reference to the digestive fire; and 4) Prana, which is the vital energy. Likewise, each bar has a color related to a chakra, the chakra that most relates to the area or system to be treated http://www.los7chakras.com/chakra/colores-de-los-chakras/ Bars: name - slogan, key ingredients, color, system to act on 1. Bala - light warrior → reishi, astragalus, andrographis y probióticos → light blue to indigo, inmune system 2. Manas - peaceful mind → ashwagandha, brahmi, pasiflora → violet, nervous system (anxiety, stress, mental peace, deep rest) 3. Agni - karma cleanse → diente de león, cardo mariano, jengibre/cúrcuma/pimienta negra y probióticos → yellow, digestive system (detox and digestion, spleen-liver-gut) 4. Prana - lovely awakening → rhodiola, maca, ginseng → red, energy, muscle and nervous system Herbs content I'm not sure if place them on the label Reishi 400 mg Astragalus 300 mg Andrographis 300mg Ashwagandha 400 mg Brahmi 400 mg Passiflora 200 mg Dandelion 400 mg Cardo Mariano 400 mg Ginger+Cúrcuma+Pimienta negra (to be decided) Rhodiola 400 mg Maca 400 mg Ginseng 200 mg General attributes of the bars: vegan, made with pea and rice flour base. No gluten, no cane sugar or edulcorants, no artificial ingredients as color, preservatives, bla, bla...
Description of the product target audience
Target customers (direct translated from Spanish, sorry for mistakes) The target client of Ayurvitas are millennials and generation X (people between 30 and 55 years old) who reside in cities or residential areas. They have university training and average, medium-high income level. They have a high level of personal and work commitments which makes them really have little time. They are people who are a little overwhelmed by work, children, moving from one place to another, but at the same time they want to take care of their food and health so they select what they eat and where they do it (if they go outside) as well as practice activities sports (not competitive) and leisure with the intention of staying in shape. Customer personas (direct translated from Spanish, sorry for mistakes) 1. Natalia, 32 years old. No childs. She works in digital marketing in a Barcelona agency. Go to work on the subway. Spend the day away from home, so eat tupper or somewhere near the office. Spinning and zumba several days a week. Spend time on social networks, and not just for work. Personally, he uses Instagram, where he follows lifestyle accounts and healthy eating. 2. Andrés, 38 years old, married with two children of 6 and 4 years old. He is an engineer and executive of a technological multinational. Live an hour of work in the center of Madrid, where he goes by train. A couple of noon at the time of the meal go to a gym near work and a couple of days practice paddle with friends. Use linkedin and twitter above all. His wife, who works part-time to be able to spend more time with the kids, spends some time on Instagram and something on Facebook. 3. María José, 50 years old, is a notary and spends long hours in her office, luckily she lives very close, just 10 minutes away by car. Three days a week he practices yoga in a space close to the notary. Their children are already older and practically independent. Just browse Facebook to see what your contacts share.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Albert - Nadiprana collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Tatparaa conceptualised my ideas in ways I hadn't thought of. The concept sketches were of high quality, something I wasn't expecting. Outstanding work, will give repeat work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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