Bold new Packaging design for new sports recovery product launch
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Riixo Recovery Cuff
Description of the product
The recovery cuff is the new generation of sport and injury recovery products that will revolutionise the way people can manage their own recovery. It's affordable, easy to use and supported by the most current scientific research allowing people to train harder, recover faster and perform better. It is a new product to market (patent pending). It is a compression cuff with an integrated gel that allows the unit to be frozen or heated up. The product is "Patent Pending" and this should be displayed on the packaging. Products can be viewed on the website riixo.com
Description of the product target audience
The target audience will be men and women between the age of 25 - 40yrs with a keen interest in sport. persons that hold down professional jobs during the day but are passionate about their sport such as Triathletes, cyclists, crossfit, competitive amateur athletes. Our initial target audience for for marketing this product will be the UK with scope to sell within the EU and USA. These people are physically active, know their sport and, more importantly, know their bodies and what it takes to achieve their best performance. Due to the nature of the product we anticipate the customer will have a good level of educational understanding into the product and its benefit with most of the preliminary research being done through the website.
A rectangle sleeve that will fold around a hard shelled case containing the recovery cuff. Riixo is looking to define itself as Bio-Science, Musculoskeletal and sport science as a brand. As an e-commerce store so the packaging needs to be informative but does not need to have the same display as products sold in a store. On the front it should visually display what the product does, through the use of colours and text the customer should know that it can be used for heat, ice and compression. The design should be bold and clean but not minimalist. It should have the logo and brand name as well as the tag lines "Everyone's An Athlete" and "building resilience through recovery". It needs to be professional, informative, direct and not over complicated. Cannot look like "another sports product". Must excite the person when they see it and want to open it up. It it must display credibility and confidence. The thin section on the bottom should have 4 small boxes labelled Small, Medium, Large, X-Large. Once the items are packaged this corresponding box will be checked or have a sticked placed on it to indicate what size is in the box. The rear cover will display the benefits of the recovery cuff, it's uses and what it does. These will be short statements combined with six vector images for Ice, Heat, Compression, Antimicrobial, Faster Recovery, Scientifically Proven There will also be a block of text outlining the company values and the story behind the recovery cuff which is attached in an external file. This product has "Patent Pending" and this should be displayed on the packaging.
What to avoid
Modern and overly minimalist designs.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Riixo Ltd collaborated with designers to refine their ideas
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