Standard 100g Carton Packaging,
Rotation is key within retail and thus within our category. The biscuits Packaging (within the frame work of the defined packaging dimensions) need to stand out in the crowd...
The aim is to focus on the Gifting and the Consumption at home moment.
Must do ́s & dont’s
- Product picture on the front of the packaging
- Strong Swissness reference, but without the old fashioned mountains, cows suggesting milk, swiss chocolate, are good examples.
- Not a Black packaging, most Premium Private labels are black.
- It needs to be authentic, and can be a little retro
- Keep it fresh, light and premium (see attached some succesfull alternatives in the market).
- 3 packshot, designs (preferably in 3d) in HR files , and PDF bestand
HR Pictures of the products are available.
On the 19th of January an important meeting takes place with Tesco, for this meeting we need a convincing presentation.
15 January is the deadline, the mock ups and the products need then to be ready.