How nikkiia started their product packaging journey
I like the clean lines, and the way the logo is the first thing you see.
I like the one LARGE word that tells exactly what's in the package, with the details in smaller fonts below. It's on the edge of "busy" but not too busy. I like the logo being at the top.
What colors do you want to see in your design?
Other color requirements
I have attached a style guide with the colors we like to stick with. You can look at our website to see what we tend to emphasize, as well.
What industry do you think your business is most related to?
Food & Drink
Description of the product
This is a protein powder made from organic pea protein, organic quinoa protein, and organic agave inulin. It is in three flavors: vanilla, chocolate, and natural (unflavored).
Description of the product target audience
Our audience tends to be US American, female, 25-60, upper middle class, who want to eat healthy.
Pouch packaging with our new logo and colors, but that is possibly still reflective of our current packaging (we still have a lot of packaging left in our current design we're going to use up). We'd like our logo, name, and product name prominently in the front, as well as the USDA organic symbol. We'd also like to feature these callouts: dairy free, soy free, gluten free, non-GMO, no sugar added, 15g protein per serving. It also must include Dietary Supplement, and Net weight 16oz (454g) on the front. On the back will be a little blurb about the product, the Supplement Facts panel, the ingredient list, a recipe, our address, barcode, and social media badges. We have several avatars that can be chosen from to use on the back, as well.
What to avoid
No wild background colors--I think we'd like the colors to be reflective of the flavors (yellowy for vanilla, brown for chocolate, green or beige for natural, etc), but we're open to other interpretations (we're not the ones with the imaginations and talent, after all). We have avatars but we'd like to avoid using them on the front. Classy, not cartoony, and maybe not a complete 180 from our current packaging, which we need to have enough relation to that people can look at it and know it likely belongs to our line. On the other hand, if you have a great design idea that is quite different from what we have (but is still true to our new branding), we're open to it. Also, try to stick close to the fonts in our style guide. DON'T under any circumstances use our old logo (lower right of the front of the package--the sitter girl on that horrid font). We want the new look for sure.
This is a standup pouch bag with a gusset at the bottom. It's about 11 inches tall and 7 inches wide, holding a pound of product. I will provide die lines when I get them.
This is the style guide for our new branding--colors, fonts, etc. We want the leaf logo and our company name to be more prominent than is in our current design.
USDA organic seal should go on the front, but not be any bigger than it is on our current packaging.
Our current product "family." I'd love to NOT have an avatar so prominent, or not have one at all on the front (unless it's small, and down in a corner or something). I like the sunburst look as a tone-on-tone background. Most of these products are going away, but the two bags on the second-to left (the green TriOmega Superfood and the Sprouted Flax just behind it, in the gold), we are keeping. We still have thousands of bags of those, so we thought a design that harmonizes with it would be great, so people looking at the new and old packaging know it is a product family. HOWEVER, we're open to new ideas as well; the two products we're keeping are in a category by themselves (they are flax products, where we're asking for a protein design), so it might be nice to have something really different for our protein products while we slog through the flax products packaging.
Some elements from our new branding. These should help you see the colors, etc. that we have moved to on our site.
ELement from our new branding.
....and more elements from our new branding.
Even more elements from our new branding.
Some of our avatars. I have more if you'd like to see them. We use these a lot in our sales pages, but I'm not a huge fan of them on our packaging, at least not in a prominent way (on the back would be ok). They feel a little juvenile to me, which is why I don't really want them on the front, unless they're not overly featured (we have a small one on the lower right of our current packaging, and I think that kind of placement is ok. Just not central).
If you want to try anything with the "sunburst" background, here is a file to play with. Our current packaging is mostly matte, with some of the burst shiny. Our new packaging will be all matte.
These are closeups of our old packaging, in case you wanted to pull call-outs or other pieces from it.