Av G got their new product packaging by running a design contest:
***Bring the vision to LIFE *** TROPHY Wines - CATCHY MODERN WINE LABEL - have a look at attached guide files!
Check out Av G's Product packaging contest…
Food & Drink
Description of the product
Thought Process: ***MUST use the sketched trophy/wine glass with handles idea as the focal point*** **TROPHY WINES banner at the top*** MODERN and EDGY label. Want to AVOID that traditional label/trophy look as that will blend in with all other similar labels on the shelf. Want this bottle to JUMP OUT, be MODERN and EDGY. DIFFERENT LABEL than the typical bottle on the shelf. We want to imply that this bottle is a trophy itself. It is the best tasting wine. Want to make the customer feel as if they are picking up an award when they pick up a bottle of Trophy. The 'glass-trophy' hybrid makes a glass of wine look like a trophy with the shape/style and handlebars. Branding: The picture idea itself is very simple and communicates quickly and easily that this is a great wine. The handle bars on the wine glass is a different idea which should also catch the customers attention. Want it to come across as a 'cool' or 'neat' concept. The label itself should stand out on a shelf and have a wow factor while still being bold - catchy label.
Description of the product target audience
- Wine Drinkers - Mid Level Wine $15.00-$20.00 - The customer is getting a great value/bang for their buck since a trophy is something they would like to attain and at the same time it's not too expensive.
Name of Product/Brand on bottle: Trophy Wines Varietal & Year on bottle: Cabernet Sauvignon 2017 **EDGY VIBE pics attached and a SIMPLE BOLD idea pics attached** ***MUST use the sketched trophy/wine glass with handles idea as the focal point*** **TROPHY WINES banner at the top*** Idea is the 'California Red' picture attached. The idea is to do ANOTHER WINE AFTER and be able to change the shape/style of the wine glass....a secondary colour...and so on..(hence the pic of the 'Argentina Malbec" drawing that would be in the future. The varietal and the year is written onto/engraved onto the podium/stand of the wine glass trophy. The brand 'TROPHY' is titled on a banner so it feels like a 'prize' and 'presentation of an award/trophy' or recognition of the customer. BACK LABEL : Similar to the attached engraving pic, would like the back label to be a close up of the trophy and have the text engraved. The content/text will be the slogan, barcode, government warning, compliance details, etc. The engraving effect should further make the bottle look like it is a trophy itself.
What to avoid
AVOID traditional/typical looks. Want it to be modern and edgy trophy/feel so it stands OUT. The traditional look will blend in with all other wines on the shelf- need it to jump out while the modern trophy is the focal point.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Av G collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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