jamesvtU got their new product packaging by running a design contest:
Chocolate Easter egg packaging design needed for healthier chocolate company Cocoa+.
Check out jamesvtU's Product packaging contest…
Food & Drink
Other color requirements
Please include pantones: 313c, 876c
High Protein Milk Chocolate Easter Egg
Description of the product
A 150g, 40% cocoa milk chocolate Easter egg infused with whey protein isolate. High protein chocolate egg, 40g of protein per egg. 50% less sugar than regular milk chocolate and 4 times the protein. Palm oil free, no sweeteners.
Description of the product target audience
80% women, 20% men. Ages 20 to 35, chocolate loving consumers/chocoholics looking for healthy alternatives to regular high sugar chocolate eggs. Love to indulge. Keen on adopting a healthy lifestyle, but do not necessarily go to the gym.
Design needs to be box shaped (see cutter template attached). A design that fits in with the theme of our 70g chocolate bar packaging (see attached), doesn't need to be identical just subtly similar. Will need some badges on the box to show off the benefits of the chocolate (a format that aligns with the theme of our bars). Benefits include *40% Cocoa Content, *40g of protein, 50% less sugar (than supermarket milk chocolate), No palm oil, No sweeteners, Whey from grass fed cows. Include a subtle Easter theme on packaging. Please use fonts: **Futura Book regular** Can also use **Comfortaa Regular** Utilise any colours you wish, but make sure to include the blue pantone 313c. The Cocoa+ logo should be in pantone 876c or white. Different shades/gradients of colour can be used on box to show depth and to bring it to life. Design can include a strip across egg face hole on the front of the packaging if you wish, or can be without.
What to avoid
Avoid anything resembling 2018 design (artwork attached, blue and brown boxes). Avoid too much text. No non-box designs please.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
jamesvtU collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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