rebecca nQ got their new product packaging by running a design contest:
COCKTAILS IN A CAN (NON ALCOHOLIC)
Check out rebecca nQ's Product packaging contest…
Food & Drink
not to be linked visually to existing company
Non Alcoholic Cocktail
Description of the product
New Non Alcoholic Cocktail for the young and fun (20-30 year olds) in the China market. Likely to be consumed as an alternative in bars, restaurants and nightclubs. Key benefits are clean natural spring water with natural ingredients and low sugar. This product project has the potential to lead to 5 others in the range.. If we found the right fit, our designer has the opportunity to work with us on multiple other products in the range, as well as other channels.
Description of the product target audience
Young and fun male and females (20-30 years old) in social environments around China with a medium to high income.
Bright, busy and eye catching design 250ml full wrap around printed slim line- aluminium silver Maximum of 4 colours (excluding black and white) with the possibility of adding silver if we leave the can exposed when printing. 2 Products with the same over all feel and design altered to suit flavour 1x- Berry, Lime & Mint Mojito 1x- Lime & Mint Mojito FRONT LABEL INFORMATION: -Room for a small round logo at the top (to be added at a later date) -Flavour -Non Alcoholic Cocktail -Sugar Free BACK LABEL INFORMATION: -Address plane holder for now -Barcode -Small area for text- About product -Ingredients list
What to avoid
We have natural and organic products but don't want this to deter the designer and create a product that looks green and organic. It needs to be bright, busy and eye catching with a Maximum of 4 colours (excluding black and white) with the possibility of adding silver if we leave the can exposed when printing.
See attached files for dimensions
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
rebecca nQ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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