Conscious-Minded Jar Design for a Cashew Nut Butter Product!

Food & Drink

Cashew Queen

Cashew Queen Butter

A delicious, smooth cashew nut butter made from sustainably sourced cashew nuts from small-scale women's groups in Southern Tanzania.

Conscious minded, sustainably focused, millennial consumers.

A jar design for our premium and artisan roasted cashew nut butter. 1 size - large jar. 1. Roasted Cashew Butter Copy: A delicious, smooth cashew nut butter made from sustainably sourced cashew nuts from small-scale women's groups in Southern Tanzania. A color that resembles the African soil in Southern Tanzania from which the cashew nut tree gains its sustenance. A texture as smooth as the slopes and rises in the Ngorongoro crater. A journey through time as you discover stories told by Cashew trees that have been producing fruits since before our independence. You will discover the dreams of our mothers in this jar. def. Cashew Queen The women that work hard in the cashew nut value chain, nurturing the trees, adding value to their cashew nuts, while raising families and providing for their children. Single Origin Tanzania All Natural Eat Nuts. Be the Change. Ingredients: Cashew Nuts *Section for Nutrition information African map on the top of the Jar I would like this design to feel intimate and connect consumers to the origin. This design should evoke emotions and tell a story of the Cashew Queen. I would like a creative way to present this message, not just a sticker on a jar. I love hangtags and other touch points that can help to tell the story behind our product. Copy for Hangtag: An ode to the Strong African women that are the backbone of our community. Our Cashew Queens embody the strength of our fore-mothers, as they build on the dreams of self reliance instilled by the late Mwalimu Julius Nyerere, the father of our nation. An ode to our mothers to whom we owe our lineage and our moral compass. The late Prophet Muhammad, may peace be upon him, said 'Heaven lies under the feet of our mothers.' This is a tribute to all of our mothers, from the mother tree that provided the seeds of change found in this jar. Eat Nuts, Change the World. Leave space for barcodes. PS- I am ready to work with the winning designer in a 1-on-1 project to negotiate a price for adaptation of the design to new flavours and smaller jar size.

Large Size:Volume: 370ml (1lb)Height: 12cmDiameter:7cmLid: 63mm / These are approximate sizes to aid in the design, I am open to design ideas for the jar to help create a memorable product.

Every design category has flexible pricing for all budgets. Product packaging starts at £359.