steveXn got their new product packaging by running a design contest:
Craft Granola Bar Packaging for Millennials
Check out steveXn's Product packaging contest…
Food & Drink
Lenka Craft Granola Bars
Description of the product
Craft granola bars, made by hand in Yoe, PA. Our bars are made with organic granola and simple ingredients in small batches. They pack wholesome deliciousness in every bite. They’re also gluten-free, dairy-free, and a good source of fiber.
Description of the product target audience
Millennials who frequent coffee shops and have enough disposable income to get a latte a few times a week. The three main types we’re focusing on are: well-to-do parents, startup team members, and weekend adventurers. Our customers are 60% females and 40% males, mainly living in cities. Please refer to the Persona document we shared for more details.
Wrappers for our line of granola bars. We’re looking for one main design that can be adapted for each flavor. We’re going through a brand refresh and looking to update our label while maintaining a few of its current elements. Some specific notes: -We want to maintain visibility (a good portion of the wrapper should be transparent so customers can see the actual bar) -We want to continue to use a curved shape for the non-transparent part of the front. That said, we’re open to the curve itself changing. For example, it can become a semi-circle with the base widening out and it can take up more room. Or not. Regardless, we’d like to keep a curve and have the curved Lenka logo at the top of that curve. -The Lenka logo should be adapted to be just 1 color, getting rid of the leaf gradient in the N. We are no longer putting “bar” beneath LENKA as part of the logo. We uploaded a new logo file (as of June 23rd) that reflects those changes. Note: the curve that the Lenka logo follows can be tweaked to follow the curve of the new packaging if needed, but it shouldn’t be a drastic change. - Wrapper design should be able to work with just 2 colors; one background color and one color for all text and any other elements. Ie: craft + white, or craft + black, or red + white... We’re also open to seeing a variant that uses up to 3 colors (ie: craft + white + black or yellow + white + black), but any design should be able to work with just 2 colors if needed. The transparent part is not being counted as a color. - We’re exploring whether we’d like the non-transparent part to be craft paper for all or use a different color background for each bar. We’d like to see options that would work regardless of that decision. -The crimped edges of the wrapper should be printed, not transparent. -The bar will be displayed lying down, not standing up. Before getting started please make sure to review the following documents: •“Examples of Packaging Design That We Like” – to get a sense of the range of aesthetics and vibes that we’re open to. •"Lenka Bar Copy for new wrapper" – for the text that needs to go on the front and back of the wrapper. • "6.125x6DieLine" – for the dimensions. (Note: Since there is a lot of copy for the back, we think it makes sense for the label to take up all or most of the backside but we're open to creative ideas as well.) •Screenshots – to see the current bar and wrapper. Consider this a starting point to depart from.
What to avoid
We don’t want to look like a Cliff Bar or a Kind Bar. We also don't want our bars to look exactly the same as they currently do. In stores, our bar will be sharing a shelf with other granola bars, we’d like to stand out as different. (That doesn’t mean we need to be flashy – our simplicity could be what stands out.) Avoid using more than 3 colors. Avoid using craft + colors together. (Craft + black/white --or --- color + black/white.... not craft + color + black/white)
L 6.5 in x W 2 in x H .6 in Please refer to die line
US$449 Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at £359.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
steveXn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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