NuNaturals, Inc. got their new product packaging by running a design contest:
Create a beautiful stand up pouch for a very unique product: Oat Fiber *will be in stores nationwide
Check out NuNaturals, Inc.'s Product packaging contest…
Food & Drink
Who We are: For 25 years, NuNaturals has specialized in healthy, natural products. Our NuStevia® Premium Natural Sweetener line uses a delicious tasting Stevia extract with no bitter aftertaste. NuStevia is available pure or in blended powders, syrups, and liquids. We also offer other naturals sweeteners, baking ingredients, and dietary supplements. This Product: NuGrains™ Oat Fiber is naturally produced from food-grade oat hulls through a proprietary process. This is a chemical-free process, turning organic hulls into various organic fibers. Oat fiber has many uses in baked goods, adding to smoothies, porridge, and other recipes where you want to boost the fiber content of the foods your eat. Product Page: https://www.nunaturals.com/product/573 Target Market: Our target market is very health and environmentally conscious. They want clean and green. They are in the LOHAS (Lifestyle of Health and Sustainability) market segment. Retail Outlets: Some of our retail outlets include Whole Foods, Natural Grocers, Sprouts Farmers Market, Wegmans, Hy-Vee, GNC, FredMeyers and thousands of locally owned health food and grocery stores. Our online retail outlets include Amazon.com, iHerb.com, Vitacost.com, and Luckyvitamin.com.
What's your vision?
What We Want: We want packaging that says, "this is healthy for me and my family." Something that will fit well with the other products on the shelves of Whole Foods, but stands out among them. We want something unique, beautiful, and appropriate. Oat fiber is a very unique product, and the packaging should represent this. What We Do Currently: Our current packaging set uses a very identifiable purple and yellow (we have included a retail catalog to look at). We are open to continuing use of these colors, but would also like to see new designs without it. We are at a crossroads between selling products in our stand up pouches that look similar to our current packaging set, or going with something totally new and different. We will consider designs that go both directions. The majority of our products are sweeteners or dietary supplements, and our stand up pouches will be primarily food. Having a different color scheme for the stand up pouches might help consumers make this distinction.
Stand up pouch size: 9 high x 7 wide x 3 bottom in inches Logo*: Must be displayed prominently in top 1/3 of pouch Company Info*: To be included on back in bottom 1/3 "Dist. by: NuNaturals, Inc., 2220 West 2nd Ave., Eugene, OR 97402" nunaturals.com - firstname.lastname@example.org - 800-753-4372 (HERB) - 541-3449785 (International/Local) *We would like the option to print the pouch as designed for oat fiber, and to remove all art except top 1/3 on front (with logo) and bottom 1/3 on back (with company info) of pouch and put on labels for different products. We provide an example of this. Company Tagline: "Helping To Keep You Well" Nutrition Facts and Ingredients: Must be included on back UPC: Must be included on back Files: Must make editable Adobe Illustrator files available. We need to be able to control art so we can edit the pouch design for different products. Designs must include front and back. Important description of images: Oat Grain Mockup: This file is only an example, we do not have legal rights to use. NN Logo Modified/Editable and Opera Images: We like this 3D design. We give it as an example of something we were working on, you can edit and modify to how we specify. We do not like the red. Another color should be used (like our purple). Not required but something to work with. NuNaturals Label Color Build Info: These are our current colors. Packaging We Like: http://www.amazon.com/Navitas-Naturals-Organic-Powder-Pouches/dp/B001E5E0Y2 Nativas Naturals uses earth tone colors well. The design is simple and informative. http://www.amazon.com/Sunfood-Certified-Organic-Non-GMO-Verified/dp/B003XDJZUW/ref=sr_1_1?s=grocery&ie=UTF8&qid=1419451652&sr=1-1&keywords=sunfoods Sunfood's design is very clean. http://www.amazon.com/Barnana-Chewy-Banana-Bites-Coconut/dp/B00KKRAMBA/ref=sr_1_1?s=grocery&ie=UTF8&qid=1419451622&sr=1-1&keywords=barnana Barnana's design is very colorful and utilizes images well. http://www.amazon.com/Krave-Garlic-Chili-Pepper-Jerky/dp/B00A8QIGXY/ref=pd_sim_gro_5?ie=UTF8&refRID=03STSYQCZH35RSARXR5F We like the Krave design because the outer border is very interesting and draws the eye to the packaging. *** Thank you for participating in the contest! We are very excited to see new stand up pouch designs. This project has been a long time coming for us. We are very interested in finding a designer to work with and collaborate in the future. We like to build long term relationships!
US$500 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at £359.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
NuNaturals, Inc. collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
women and men from 10 years and older who like to eat healthy and who take care of their health.
all humen, all ages , medium- high income level
All ages purchase this product. Normally individuals who purchase this product are health conscious.
People of all ages around the world consume oatmeal
Someone who is used to or willing to pay a little more for better quality ingredients. We want this to be a "lifestyle"
Target Audience: -Anyone who lives a vegan/plant-based diet -Families, singles, working adults, students -Median in