bigbrownbear got their new product packaging by running a design contest:
Create & Celebrate A Good Whey Protein Stand Up Pouch
Check out bigbrownbear's Product packaging contest…
Food & Drink
The Good Protein Co
Description of the product
Good WPI is so full of goodness. Made from the highest quality Whey Protein Isolate, sourced from the happy grass fed dairy cows that live on New Zealand’s lush green pastures. Flavoured with the purity of organic flavours and the natural sweetness of the Katemfe fruit extract. Altogether Good WPI is pure, clean and truly good.
Description of the product target audience
People who enjoy movement, exercise and being healthy. Age between 20 and 35 - both genders, in metro cities, have a mid level plus disposable income.
Design a kraft stand up pouch (see die lines for sizing) that fits the messaging of the brand and product. The stand up pouch colour (you choose) should stand out and speak goodness. The stand up pouch should highlight the following: -the company logo - use any colour. -cow(s) and grass in a modern, classy style - maybe use silhouettes. -the product name. -the USP's. They need to stand out. Maybe use a variety (if necessary) of styles on the stand up pouch. The product does comes in 5 different flavours: Organic Banana Organic Cacao Organic Choc Mint Organic Salted Caramel Organic Vanilla Bean So please show some variations for flavour so we know how that would work. However we will only be choosing one design as contest winner.
What to avoid
Read the brand messaging pdf and word doc brief.
See die lines pdf
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
bigbrownbear collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Tatparaa conceptualised my ideas in ways I hadn't thought of. The concept sketches were of high quality, something I wasn't expecting. Outstanding work, will give repeat work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Connoisseurs who spend a good amount of money on high quality spirits. Men, 25-75 years.
Male and female aged between 22 - 35, that are into living a healthy lifestyle but need an extra kick in there coffee