We need a LUXURIOUS packaging design for our new line of baby food pouches. It should be very eye-catching, elegant, meaningful, minimalist and beautiful. The pouch we are using has been selected because it can be designed to have a clear portion in the front and back to show the delicious and vibrant colors of the beautiful fruits and/or vegetables inside (see specifications attached).
Please include a few pouches in your design so we can see how the family will look. For example choose at least 3-5 of the following: apple, pear, mango, peaches, apricot, sweet potatoes, butternut squash, zucchini, avocado, or beets. The winning designer may also have the opportunity to help us with many more designs to complete the packaging line, work on the master case design, etc.
We will also post a separate contest for a logo for our brand utopia organics. For now you can just include a placeholder and we will add the logo later. Utopia means paradise or perfection, like the garden of eden - just as mother nature and the gifts of this earth (all of the delicious and vibrant foods available to us) are perfection and paradise. We would like to deliver those perfect foods to babies in their purest and most natural form -- that is why we do not include fillers, concentrates, or additives of any kind.
Some of the requirements to include on the packaging are in the Brief of Specifications attached (the last attachment).