Create a Japanese Sashimi Kit for the US Market

Food & Drink

Northwest Fish Co

Ready to Go, Sashimi Kit

We are Northwest Fish Co and we are looking for some great ideas in packaging design for creating a sashimi kit for supermarket retail for the American Market. We are looking for a packaging design which describes the "Taste of Japan" and traditional sushi making themes but are also open to any creative ways to present a sashimi product. The design could represent "freshness", "clean", "crisp", "water" or "natural". The packaging will incorporate 3 different kinds of sashimi and should have a way to have all of the kinds of fish displayed, just like a window box. We have a sample image provided which should help you understand of how this packaging will house the sashimi pieces and what it should be leaning toward to. But again, feel free to go with your own ideas as well! What would also be great is having a section for sauces such as soy and shoyu. Please also feel free to think of any title this sashimi pack could have and how it should be presented to the consumer when they open the package.

This sashimi kit will be for families or couples who are looking to have a great sashimi dinner. They don't want to waste time preparing the sashimi, so the box will be ready to eat and needs to be easily accessible.

The front should have a display window to look at the assortment of sashimi pieces. The back needs to have a section to talk about the brand and product story with the required nutrition's label. Look and colors of the entire package are free to you. The sample image should act as a guidance of how this can look for the retail market.

Approximately: L: 12.5" W: 10.5" H: 1.5"