takizume got their new product packaging by running a design contest:
Create a package design for the first craft tea in the world!
Check out takizume's Product packaging contest…
Food & Drink
Opqualis Pte. Ltd.
Description of the product
Brand philosophy: Yushin tea is not merely a tea brand, but we aspire to be a brand which can offer delight, excitement, inspiration, and serenity through tea and related products. We are the first craft tea brand from Japan which focus is on quality, blending technic and novel/ experimental flavors. Brand name story: The name Yushin derives from a person, our cofounder’s ancestor, an aspirational oriental doctor, who started his practice in 1863 in Musashi country, currently known as Kawagoe, Japan. He used tea as a medication but soon realizing its magical flavor and taste, focusing more on perfecting the tea blending practice - Quality-authentic Japanese tea product, with a history of more than 150 years. - We make tea using traditional blending technics but simultaneously, reinventing what is considered as “Japanese tea” by blending all sorts of botanical ingredients originating from different parts of Japan. (All ingredients will be produced in Japan) - The product would be on the higher end of the spectrum, costing around USD 25 for 20 cotton made tea bags.
Description of the product target audience
Below listed in priority order (1 being the highest focus and 4 being the least) 1. People who are looking for a nice gift which has a good design and a story behind 2. People who love tea in general and who are looking for authentic Japanese tea 3. People who already like Japanese tea but looking for something different 4. People who have heard about the health benefits (e.g., reduce body fat, reduce risk of cancer) of Japanese tea, and looking for something to start with Based on above, we feel like the target audience would be - Age between mid-20’s to mid-30’s - Both male and female (but probably more inclined to female) - Working professional, who likes to spend quality time with quality products
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
takizume collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Home Bakers - Either Casual baking or Baking for business Typically 30 - 50 years old Female. Customers are mainly in
Everyone and anyone!
The high class Clint who will appreciate the good product.
all humen, all ages , medium- high income level