Plethora7 got their new product packaging by running a design contest:
Create a Vibrant Superfood Package for Blue Spirulina that Pops!
Check out Plethora7's Product packaging contest…
Food & Drink
LOGO, BRANDING GUIDE & FONTS: https://drive.google.com/drive/folders/1n6htWyO6_ZyxDlQyANQej7cB_4zbDlyF?usp=sharing
Organic Blue Spirulina Powder
Description of the product
https://www.amazon.com/dp/B08BV3DCFM?ref=myi_title_dp Please visit the amazon page above for information on the product; this is a competitor brand, but our specs will mimic theirs. This product is: Superfood (would like to highlight this) Non-GMO USDA certified Organic (MUST include attached USDA logo) Gluten free Vegan Net Wt. 1.06 OZ/30g Nutrition Info: SERVNGS PER PACKAGE: 30 SERVING SIZE: 1g (½ tsp) Protein: 1g Sugar: 0g Carbohydrates: 0g Fat: 0g Sodium: 0g This brand will have a range of superfood powders. Our goal is to create a product packaging that is COLOR oriented based off of the product. For example, blue spirulina is vibrant blue. Acai berry powder is pink. Turmeric powder is orange, etc. So instead of sticking to specific branded colors, we want the packaging colors to really scream the vibrancy of the colors related to the product, and then be able to use it as a template for upcoming superfood powders. For a great example of this concept, please check out this competitor's storefront on Amazon and notice the color concepts used throughout their product line. This is what we're going for - except better! https://www.amazon.com/stores/node/20318587011?_encoding=UTF8&field-lbr_brands_browse-bin=Navitas%20Organics&ref_=bl_dp_s_web_20318587011
Description of the product target audience
Our target market is health-conscience, earth-friendly consumers who are looking to aid their diet with holistic & healing herbal and natural supplements.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Plethora7 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Adults ages 21-50
Disposable e-cigarette vape smokers. Male/Female, ages 18+
25-35 yr urban active life style , YOLO
Both men and women, age range around 25-45, no specific income level but we want the product to have a premium feel