danieRP got their new product packaging by running a design contest:
First creative packaging for a natural vitamin chewing gum
Check out danieRP's Product packaging contest…
Food & Drink
Luc & Dan's Food Lab
Luc & Dan's Natural Vitamin Gum
Description of the product
Luc & Dan's Natural Vitamin Gum is the first biodegradable functional chewing gum with added nutrients such as vitamins and minerals to boost your health and well-being in the most convenient way - free from plastic, artificial sweeteners and artificial flavours.
Description of the product target audience
Target group: 18-35 years, innovative, environmentally-conscious, fit and healthy, motivated, early adopters. Our target group likes trends as well as startups. They are the connected and visionary generations Y and Z, they are active, healthy, mindful and caring.
Overall: As this is our first product, you have all the liberty to be creative in the packaging design. In the PowerPoint attached, you can see an approximate structure of what we thought of as well as what is legally required. You can take it as an idea/inspiration. However, we would ask you to start from scratch - the PPT is just to give you insights into our way of thinking and shall not influence your design process. We don't have the packaging and design expertise. That's what we need from you! That is why we are happy to receive many different approaches. Generally, we want to represent personality and innovativeness in the brand as well as the packaging. The chewing gum packaging should have the size of approx. 11cm x 7cm (portait format). The material will be some kind of kraft paper (Kraftpapier) - see this brand's packaging for reference: https://www.chewfolk.com/ However, it should demonstrate innovativeness and creativeness more rather than playfulness, while representing us, as founders to be personable. Fun or cheeky aspects would also be possible. If there is imagery, we think that illustrative imagery would be most suitable. We are open to rather clean, but also to detailed designs. Other references for brands we think are cool are: https://www.fritz-kola.de/ https://eatloveraw.com/ Note: The brand "Luc & Dan's Food Lab" is based on us as the founders (Lucas & Daniel). In the PowerPoint attached you will see a photo of us (left: Lucas "Luc" and right: Daniel "Dan") that you can use creatively on the packaging if you think it suits the design :) The front: It should be easily understandable. Focus points would be: - the brand "Luc & Dan's" - the product "(Natürlicher) Vitamin Kaugummi" - the added ingredients "D3, K2, Magnesium, B9, B12" - the sustainability aspect "Biologisch abbaubar" or "Plastikfrei" - the taste "Fresh mint" (or similar) As mentioned, the front should speak to the target group. In which way it is done, we leave up to you. The back: It should emphasize: - our short introduction to the foodlab - vitamin and mineral details - (potentially, social media icons or hints) Obviously legally required texts will need to have their place on the back as well, but the customer should rather focus on the focus aspects above.
What to avoid
This is not a kids product so we don't want the packaging to be super playful or colorful. However, we are a startup so it shall still be creative as well as innovative - not too corporate.
approx. 11cm x 7cm. The material will be some kind of kraft paper (Kraftpapier)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
danieRP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Yulia & Maxim
Cupedium is a hard-working, diligent, reliable, and ethical professional designer. He created for us a cup label and a box packaging that we thought would not be possible. We proudly recommend him to all those, looking for outstanding and clean-cut demanding project work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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