rab_mcavoy got their new product packaging by running a design contest:
Custom packaging for a brand new over 50s brand!
Check out rab_mcavoy's Product packaging contest…
Food & Drink
Your Daily Dose of Strength
Description of the product
Introducing Goodnick. The premier wellness brand for the over 50's. Our aim is to keep you as strong as possible as you age, via a daily drink that supports muscle retention and function. Keeping you stronger for longer.
Description of the product target audience
We are targeting over 50's in the UK. Our brand is to keep them feeling young, vibrant, energetic, lively and strong!
Our product consists of one small drink that is taken daily. Your job is to design a drink bottle and you can be creative as you want when it comes to the design of the packaging. For now all we need is the front design of the packaging for our sales pages. We do not need product ingredients, fine print, reverse images and this will not be being used to be printed. We have provided you with our logos. our colour scheme is an off white, black (272324) and yellow (ffd816) all matt colours. We have also provided you with a pdf below. This will show you examples of similar products that we like that you can use for your reference.
What to avoid
Even though we are an over 50's brand. We have a retro 70's style feel with matte colouring to us to make the user feel like they are reliving their youth and staying younger for longer. We are not a typical over 50's brand that feels old and insurance or carehome like so please avoid anything that feels super modern with glossy colours, or super old and medical.
For the bottle it can be around 10 - 12 cm tall.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
rab_mcavoy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
craft beer consumers
Women aged 24-45. Many have young children, they're health conscious and want to be healthy. Most follow the keto diet.
People who consume a lot of social media, organic products and healthy lifestyles.
We are aiming to sell this product for woman 45+. It does not mean that product branding should look like for midlife/ol
We have a wide brand appeal with each product having a different target market so we need a design that is fresh and app
Check out other food & drink design inspiration
We love talking design:
6 days ago | 13 min read