Dat'o Choc Doypack Challenge

Ela Sweet

Dat'o Choc

Our company propose a range of delicious & natural dates covered with different kind of chocolate (milk, dark and white). Made up of a perfect marriage of premium dates enrobed in silky smooth cacao rich milk chocolate and pitted with a crunchy and flavour packed almond (inside), this is our promises for our customers.

Chocolate dates - a modern twist of one of the oldest cultivated fruits, renowned for its many nutritional benefits

“Please find attached some pictures from our competitors to better understand the product positioning”

Customer target:
Our product will be distributed in French and European market and our customer target will be:
Sex: F/M
Age: +25 years

Our requirements:

1- We would to highlight/showcase the Brand Name “Choc & Date” in on the front side and on the top. Our headline could be: “Les bienfaits de la date et de l’amande, enrobés d’un chocolat gourmand!”, please insert it to highlight it for our customers’ eyes.
2- Please note that we are looking for a font style with fun, trendy and accessible (not like a luxury product)
3- Include a picture to show our product specificity (Chocolate + Date + Almond) as showed in attached picture. Please note that we prefer to show a date picture with the almond inside and chocolate the picture.
4- Please consider that we need to create three packages to present our product (milk, dark and white chocolate), could you create the design with this requirement (e.g 3colours, 3pictures)?
5- On the reverse side we would like to present:
a. Ingredients in 3 different languages (French/Arabic/English)
b. Nutrition facts
c. Brand history or ingredient benefits
i. e.g ALMONDS: are among the lowest-calorie nuts (but they’re not even really nuts…they’re dry fruits!) are the best cholesterol regulators, and are rich in Vitamin E
ii. DATES are low in fat and are cholesterol free are rich in fiber and antioxidants that help fight heart disease and cancer are a natural energy booster and help balance your metabolism)
d. Barcode & packaging symbol
e. Company address and contact (Facebook, Instagram, website, flash code (optional))
f. Weight/Prod and Exp date in a dedicated space with the possibility to print out after
Please design also for small packet as showed

8- Please avoid all caricatured approach, as the main product is an Arabic date (no palm tree and no camel etc…)

W 14 x H 17 with 150g (we are flexible on the size 150g to 200g) + design for small packet as showed