npone got their new product packaging by running a design contest:
Design an attention-grabbing case for a premium bottled water brand.
Check out npone's Product packaging contest…
Food & Drink
Saratoga Spring Water Company
Saratoga Spring Water
Description of the product
Saratoga Spring Water is a premium spring water that has been bottled at the source since 1872. It is packaged in award-winning cobalt blue glass bottles and available in both natural and sparkling. Saratoga is available in both 12oz and 28oz bottles.
Description of the product target audience
Our target customer is: • 60% women, 40% men • 25-54 years old • located throughout the US • upper income level with disposable income • frequently dine out • shops at specialty food stores • values premium glass packaged products • values Made in USA products Competitors: Voss San Pellegrino/Panna Perrier Mountain Valley
As part of our growth into specialty food retailers, we want to redesign our shipping cases to convey the premium brand image in retail displays and on shelves. The new case design will be on a glossy, Litho printed corrugated case in CMYK process. We would like to showcase the look of the bottle, possibly by including an image or images of the bottle on the case since the blue bottle is the primary brand identifier. We would like to see the design take advantage of the glossy print and have much more details, patterns, gradients, graphic textures than the minimalistic design of the existing case. This design will be for a 12oz Sparkling Spring Water shipping case, but the design must adapt to clearly differentiate the Sparkling from the Natural Spring Water. It should also adapt to both 12oz and 28oz case sizes. Included in the files are photos of the existing cases, bottle photos. The new design should include: • Script Saratoga logo (attached) to match bottle • Bottle image(attached) or stylized illustration of bottle • "Sparkling Spring Water" • "24-12oz Glass Bottles" • Placeholder area for ITF-14 Barcode (see original design) • Incorporate "Since 1872" into the design
What to avoid
Avoid green as it is used by competitors.
See die-line file.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
npone collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Demographics: - both women and men, also children want a lunchbox for school (parents will buy them) - we are based i
Our target audience is the mass market. We produce quality products at affordable prices.
predominantly male target goup, age >35, well-educated,
Foodie and Curious Women (or men), 30-55, with higher than average income. Prefer local, authentic and non-industrial fo
Our target audience has a wide variety of people. Anyone looking for an energizing cup of tea or someone ready to hit th
Young Professionals and busy moms looking for that extra boost of energy in the morning and/or throughout the day. Name
Broadly, we believe that Tempo appeals to people who are aspirational, intentional, and diligent in their actions, consi
Gluten-Free/ Paleo Diet followers, Young Moms, Food Bloggers, Millenials, people into natural high end food products. Mi