Mei Woods was fantastic to work with, very quick and responsive to feedback and requests. This designer maintained a high quality of design aesthetic from the start and ultimately produced the winning design for my new logo. I would highly recommend Mei Woods for any graphic design needs!
- bow wow wow
Mila is my go to designer. She understands the vision and executes it extremely well in her designs.
- Neric Design Studio
Borko designed a great symbol that professionally represents the Wolf Pack brand...He is the right designer to go to for bold and eloquent designs...Trust that he has something magical in his hat!
- Edvard Ramsay
He was fast, comprehensive, asked the right questions, and has been an absolute privilege to work with. We'll be working directly with him in the future.
- Carlo M.
Carlo was great to work with - he got the design right first time, really thought about the brief and what we needed, and delivered everything we asked for quickly and efficiently. We will definitely be working with him again!
How mike Jf started their product packaging journey
Who are you known as?
Fresh Partners Pty Ltd
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Assist Australian growers by developing packaging and promotional tools to sell their produce
Attractive and engaging packaging that show cases the fruit/vegetables while providing simple detail that helps shoppers and consumers understand the product and how to best use it.
We also make sure we meet all the legal needs and retailers demands to make the sale happen as smoothly as possible
What inspires you and how do you envision the design for your business?
Attractive and engaging fresh lettuce packaging to compliment fancy leaf range
Single overall packaging design for a range of ‘Fancy Lettuce’ represented as 6 individual lettuce variety packages (1 per variety).
Each to share branding and design elements but are altered to include the specific elements of each variety—see attached notes
Physical appearance: One full lettuce per pack (plastic Sleeve) they include stem and some roots as they are hydroponically grown. the lettuce is placed stem/roots first into the sleeve allowing the head to show at the open top of the sleeve
Target Audience: Australian shoppers in fresh section of supermarket - large age range, Female and Male - majority will know there is a fancy lettuce range but have limited knowledge or confidence of the range, taste and storage
- Attractive and engaging packaging
- Lettuce clearly visible (one head per bag)
- Simple Guidance and ideas for shoppers
Brand: there is no logo or art currently the name is to be around ‘Fancy’ as in ‘Fancy lettuce’ ‘a touch of fancy’
Feeling: Fresh, Tasty, Healthy, Attractive edible addition to many meals, add a little fancy
Colours: The film is clear so as to allow good visibility of the product—colours are to reflect fresh, tasty and easy and compliment the natural look of Lettuce
Fonts: None currently
Required Elements: There is specific detail and copy that must appear on each pack see attached copy
Size and Shape: this is set see attached die line
Appreciate this is a tricky time of the year for many sorry