How Steve324439 started their product packaging journey
This is the text to include. The most important thing is that you can read the title and the subtitle. The rest is not so important.
This is nice colours - but wheras they lead with a well known brand name ("desitin" we don't have that, so we need to lead with "Adult+ Intensive Rash Cream"
It needs to be clear from a glance exactly what it is.
This is a leading brand, and though I don't like the box that much, it does the job of communicating what it is for. I feel that the darker blue with the red is quite effective. It is harsher than the Desitin though. I'm not sure which I prefer.
This is the bottle version of 2.0 and it is a similar bottle to ours.
Note that we can print all over the bottle, we are not limited to a wrap like this one is (i.e. the white bit).
This is a market leader, and they doa fantastic job with their images. When reading throuh Amazon people read the product name from the product, and here they read "mother of all creams" - which makes it interesting. A great image, and shows that blue colours are not necessary.
I included this one becase I feel the cap makes it. We can have the cap in any colour, but it will be serrated like image 3.
This is a huge brand name in the UK, but I think they have done a decent job with it. The problem with this one is that it doesn't shout "for adult use" as much as the others.
Another example from Puriya.
What colors do you want to see in your design?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Adult+ Intensive Rash Cream
Description of the product
It is a cream that is used mainly on the elderly, or those people who are suffering from unknown rashes. Primarily it will be used in care homes when bed bound patients have suffered from rashes on their private parts.
Description of the product target audience
Elderly in care homes.
The container for a tub of cream. The .AI file for the wrap is attached.
Could we please start with the front of the product only? I.e. the same as the reference images. Then in the final round we can finalize the back. That way you don't waste any time.
The lid can be any solid colour.
What to avoid
It needs to be a serious design, so avoid any overly friendly fonts. Avoid cartoons too, and anything that reduces the 'seriousness' of the product. We want it to seem full of impact.
I don't I'm afraid - the dimensions are pending from the supplier. But for the design please do look at the reference images. It's a tub that contains 450g of cream.