crcage got their new product packaging by running a design contest:
Design our new backpacking food packaging (Greenbelly Meals)
Check out crcage's Product packaging contest…
Food & Drink
Packaging Design for Drinkable Backpacking Meal
Description of the product
*WATCH 2 MINUTE VIDEO OVERVIEW: https://bit.ly/2GEWgTn* Heyo! We're Greenbelly. We make stoveless backpacking meals for long-distance hiking. Our customers are known to hike thousands of miles for several months at a time. Lightweight, ready-to-eat and high-calorie food is where we come in. Our new product is going to be a just-add-water meal shake called "Mud Meal". Think of it like a very large scoop of all-natural, high-calorie, protein powder. 2 flavors - original and chocolate. Each zip-lock package will come with the powder scoop inside. The customer will pour water into the pouch, zip it up, shake it until dissolved, and then drink the meal directly from the pouch.
Description of the product target audience
-Market: 70% long distance hikers and 30% other outdoorsman (hunters, climbers, trail runners, etc) -Gender: 70% male and 30% female -Country: 100% USA -Age: 18-45 -Income: average $75K
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
crcage collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Harry was so seemless to work with. He was prompt in responding to any changes or questions, he took our vision and had great ideas to expand upon our packaging updates and hit the nail on the head with design!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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