jellg got their new product packaging by running a design contest:
Design bag of premium petfood for dog / cat
Check out jellg's Product packaging contest…
Animal & Pet
Description of the product
Balou is a premium petfood voor dogs and cats.
Description of the product target audience
The target group is women who have a dog or cat as a pet.
This package will be used for dry food (chunks) for the age group Adult (1 year and older). Appearance: quality food, vital and happy cats / dogs. - Front of the bag proportions: 350 x 890 mm. + 40 mm top overflow - In the first place, our products are only sold online, so the packaging, more than that of competitors, must also be clearly visible on a relatively small screen. - Possible quality characteristics: ribbon, subtle dark red or golden colours (top opening?). - Big image of an active cat or dog. - Small image of (some) chunks (pictures attached: 0229 for cats, 0166 for dogs). - URL in easy readable size on package. "Order online: www.urlexample.com" - QR code for website (use placeholder) - Selling points: Proteins for good muscle mass, Greases and oil for shiny coat, Calcium for healthy teeth and bones, Easily digestible. - Easy readable size: No artificial odour, colour or flavourings - Flavour based on chicken, add drawn image of chicken - Weight of the bag (12kg)
- Front of the bag proportions: 350 x 890 mm. + 40 mm top overflow (use it for only color) - Print requirements: https://www.mondigroup.com/media/8015/d015_flexo-printer-specification-and-requirements_eng.pdf
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
jellg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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