Vitaline got their new product packaging by running a design contest:
Design a new bottle label for drinkable meal
Check out Vitaline's Product packaging contest…
Food & Drink
Other color requirements
See attached document.
vitaline.fr (french) or vitaline.shop (english - work in progress)
Description of the product
Optimized drink meal designed to offer the best nutrition in a convenient format easy to use. A high quality product with a high nutritional profile, created with performant and healthy food and made of organic natural ingredients. Vitaline is designed to allow people to do more and do it better. --- Vitaline is characterized by a technical performance and a willingness to innovate in an anxiogenic and slow-moving food sector. It is fundamental that Vitaline should be in people's minds as a brand “that designs great products with high quality - no questions asked!”. --- Keywords : Optimized nutrition - Performing - Efficient - Convenient - Fast - Natural --- Tagline = The choice of performance Message = Surpassing yourself / Feed your ambition --- Brand attributes - Scope to qualify : _ Surpassing yourself - ambition : 8/10 _ Science, technical nature, innovation : 7/10 _ Efficacy : 7/10 _ Performance : 6/10 _ Healthy : 6/10 _ Dynamic-Sport : 5/10 _ Alive, nature, freshness : 5/10 _ Lifestyle : 4/10 _ Fashion : 2/10
Description of the product target audience
Product designed for : _ Men/Women = 60/40 _ 25+/45 years old _ Sport profile : 50/50 _ Expert vs curious : 70/30 Executive profile with a strong dietary constraint. A wish to optimize their nutrition quality diet and the time. Urban or sport use (indoor/outdoor) because Vitaline is a convenient and fast food solution. Big cities just as remote towns are concerned because the food supply is rarely perfect. * Urban version = wish of time and budget optimization * Rural version = lack of food offer and do some activities during the lunch break or after work. Sportsman has a very good understanding and grip of the product because they are more expert in nutrition. They are less unwilling to the powder format and quickly understand the benefits of an efficient diet for their body.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Vitaline collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target audience is men and women, 25-55. Upper level income.
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Health conscious people who don't want chemistry
Vegans, low carb eaters, gluten free eaters, athletes
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