Chrolm got their new product packaging by running a design contest:
Design a box for a healthy pet food brand
Check out Chrolm's Product packaging contest…
Animal & Pet
The Natural Bowl, LLC
The Natural Bowl
Description of the product
The Natural Bowl is a healthy petfood made from dehydrated natural ingredients.
Description of the product target audience
Pet owners who are ok to spend extra money to feed your dog healthy food.
We want the boxes containing the product designed. See the development website for the style we're using. The test-website does not yet display the final product. The boxes initially comes in 1 size, but will be expanded to 3 sizes. The boxes are NOT sold in retail, so they do not need to be "louder than the neighbor" product, but rather signal the healthy and natural proposition. The product IS more expensive than regular pet food, but not into the "super exclusive" area (perhaps 30% more expensive than regular). We must be able to transfer the idea of the design into smaller packages, such as pet snacks. The box must have room for a the required ingredients labeling, so there should be made room on one side for this. The initial box will be approximately 4.5" x 7.5" x 9" in size. The dog we have in our logo can be produced in various situations, such as running, playing etc. However, note this will take a few of days to produce. For comparable products, please see: https://purepetfood.co.uk/dogs/dehydrated-recipes/turkey-terrific https://www.thehonestkitchen.com/dehydrated-grain-free-beef-dog-food Please shoot us any further clarification questions if you need to.
What to avoid
Cheap looking boxes. We're not looking to have stock photos on the box itself, but if you have something that you feel looks good, let's see it, and we'll take it from there.
4.5" (depth) x 7.5" (width) x 9" (height)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Chrolm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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