Ephron Simon got their new product packaging by running a design contest:
Design a new common packaging for a fruit flavored tobacco shisha brand
Check out Ephron Simon's Product packaging contest…
Food & Drink
Description of the product
We are Shisha Tobacco Manufacturing Company from UAE, Ras Al Khaimah. We have various brands and products which are known in northern and southern African market, We are launching our new brand “KHALEEJ” - Its a Fruit Flavored Tobacco - Hookah/Shish-a, It comes in different sizes of boxes for example: 50g, 50g Outer, 50g Master Carton, 250g Vertical, 250g Horizontal and 1kg boxes etc, we will send the boxes artworks and files if required.. FOR THIS CONTEST, PLEASE FOCUS ON THE SIZE '250g VERTICAL'
Description of the product target audience
Brand target audience - Age 18 - 48 - Gender 40% Male, 60% Female (bigger percentage of females) - Location Globally - Language English, Arabic - Education High School and above - Exposure Products and Digital content that varies from medium to high quality. Audience is educated and always interacting with highly constructed brands and content (i.e. Facebook, Youtube, Instagram as well as products like: Oreo, Pepsi, Starbucks...etc.) Hence, product must meet their expectations.
Fruit Flavored Tobacco Shisha is a very big Market with bigger exposure, as the product itself says it is a Tobacco product - the regulations are obvious in every country, very few countries allow advertising tobacco products and the majorities don't allow. We are doing good in the Western & African Market with our existing design, but the european Market is different, European Market has a different regulation on the tobacco products that, we cannot sell our brand with fruit images or fruit names on the package. The package should be in abstract art to be accepted by the european market so we have to change our design to enter the eurpoean market, as our existing design contains fruit images and fruit flavor names, which isn’t acceptable by the european governments. we need some thing Minimalistic, Elegant & Abstract Design which should be easily understandable to our customers but should not confuse them. we have different fruit flavors, so the design should also follow the respective fruit color pallete. we have also attached the competitors designs with Normal Pacakging & Eurpoean Packaging just to educate & guide you guys properly, and explain you exactly what we expect from you people. The best concept gets the award , you are open to any concept you like, without fabricating the originality of our brand. PLEASE SHOW DESIGNS PROPOSALS FOR 'WATERMELON FLAVOUR' but keep one thing in mind, we are looking for a concept which can be replicated to as many flavors as possible but the concept should complement our Original Identity. Thanks NOTE: THE EUROPEAN WARNING COVERS 65% OF THE PACKAGE ON TWO SIDES SO PLEASE KEEP THIS IMPORTANT THING IN YOUR MIND WHILE DESIGNING THE CONCEPT. Thanks.
What to avoid
Avoid copying the competitor's design and concept rather try to draw inspirations from it.
Die-lines are attached for your reference * but use the 250G Horizontals die-line.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Ephron Simon collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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