jorgeaq95 got their new product packaging by running a design contest:
Design an energetic and attractive chocolate bar wrapper that will disrupt the chocolate bar indstry
Check out jorgeaq95's Product packaging contest…
Food & Drink
Milk Chocolate Energy Bar
Description of the product
This is a healthy chocolate bar mixed with coffee and a variety of whole grains to give people a delicious source of energy. We are looking to help people feel energetically happy.
Description of the product target audience
The target audience is people over 18 who are health conscious and are looking for delicious products that don't cause any physical harm. Similarly, diabetics. Income level is middle and upper class.
We are using a paper wrapper around an aluminium that will cover the chocolate bar. It is important to remember that the bar is relatively small. We are making this bar for the Mexican market so some things will be in spanish. This wrapper can easily be divided in 3 parts (dimensions will be provided below). It is okay to use small letters in most of the things except for what is really important. Part 1: (4 cm width x 11.3 cm long) IN A VERTICAL WAY. This is the front of the wrapper. -We would like to have the logo in there. -We would like to have the name of the product in english "Milk Chocolate Energy Bar". -We would like to have a picture of the chocolate bar (provided as a file). Surrounding the bar we want small stock imagery of almonds, peanuts, mango (since we use dry mango) and coffee. -We would like to add 4 characteristics of our bar somewhere in the front (an example of this is a wrapper provided below which uses orange circles, however, these characteristics can be anywhere in the wrapper): * "Caffeine" (maybe a coffee bean drawing) * "<1g de azucar añadida" * "Protein" (some drawing related to protein) * "Fiber" (some drawing related to fiber) - We would like to have our slogan. Make it very noticeable: "energeticamente feliz", meaning happily energetic. Next we have to fulfill the mexican law requirements( these are also in the front), which are the following: -an empty space of 1.5 cm x 1.5 cm in the upper right corner. - Black letters, small, and centered at the very bottom: "CONT. NETO 35g" -A description of the product also in very small letters in spanish, this can also be black or white (don't stress about fitting this in nicely, it can go anywhere in the front): "Barra de chocolate con trozos de café, almendra, cacahuate y mango deshidratado" Part 2: (3.8 cm width x 11.3 cm height) LEAVE BLANK. Only have the background of the wrapper since a small part will show. However, this part will be glued to wrap the chocolate bar around. Part 3: (3.8 cm width x 11.3 cm height) This will be divided in 4 parts, it can either be horizontal or vertical. 1) A description of who we are, we want this to stand out nicely: "Somos una compañía de chocolate dedicados a fabricar productos energéticos que saben deliciosos. Combinamos chocolate con café, granos y fruta para hacerte energéticamente feliz." 2) The nutritional information table will be here (provided below) and the ingredients (we are on the process of getting this list, I will update this as soon as we have it. At this point just consider some space for it, letters don't have to be big). 3) Bar code (consider a space for this). Website and address (also consider a space for this, letters don't have to be big). Space for "Consumo preferente y Lote:" meaning Best By... 4) An empty space of 3 cm x 3 cm
What to avoid
Use the suggested colors. Don't stress on the mexican law requirements. Don't make them too noticeable.
Total Size: 11.6 cm width x 11.3 cm height. Divided in 3 parts. Front: 4 cm width x 11.3 cm height. Blank Back: 3.8 cm width x 11.3 cm height. Descriptive Back: 3.8 cm width x 11.3 cm height(please note that the back does not need any specific size standards, I just want the story to be noticeable and the rest to be up in there).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
jorgeaq95 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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