The following must appear on the box:
On the front panel
Premium espresso capsules
The blend name (Regal/ Signature/ etc.) [see the note below]
Works in Nespresso® and compatible machines*
Use one or more illustrations that will tempt the consumer to try the coffee.
Show one or more capsules, to distinguish which coffee blend the box contains. [see the note below]
Show an intensity number and illustrate it. (The strength of the coffee is on a scale of 1 to 10). The illustration could be in the form of an analogue display (like a speedometer), a bar scale, or something similar. [see the note below]
Note: if you choose to design a generic box and use stickers to denote the contents then obviously the blend name, capsule color and the strength indicator cannot be on the box, they will necessarily be on the sticker.
On the left side panel
Carter Phillip premium espresso capsules deliver rich, aromatic coffee, topped by a characteristic golden crema. Intense and satisfying, espresso is often enjoyed straight, but it is also the base for many other coffee drinks. Here are recipes for some favorites.
Cappuccino – make 40ml espresso, froth and heat 80ml of milk and pour it over the coffee, sprinkle with cocoa
Café Latte – make 110ml espresso (a lungo), froth and heat 220ml of milk and pour it over the coffee leaving a thin layer of foam on top
Latte Macchiato – froth and heat 120ml milk, pour into a tall glass, gently pour 40ml espresso over it, top with frothed milk
Café Macchiato – make 40ml and add a little steamed milk
For each recipe, show a picture of the drink, give the recipe and also a diagram of the proportions of ingredients (make similar diagrams to the example we have supplied). Regarding the drink photographs we supplied, you can use them ‘as is’ (obviously we would buy the high resolution files needed), or you can isolate the cup, or you can supply better photographs at your discretion.
On the right side panel
Try all our great coffees
Regal – full-bodied intensity and a lasting rich flavor. Strength 3. 110ml. The capsule color is Gold, Pantone 872C
Signature – bright acidity, silky body and highlights of hazelnut. Strength 8. 40ml. The capsule color is Metallic Purple, Pantone 261C
Special Reserve – mild and balanced with nutty flavors. Strength 4. 40ml. The capsule color is Bronze, Pantone 175C
Connoisseur – intensely bold with smoky overtones and pleasant sweet aftertaste. Strength 7. 40ml. The capsule color is Metallic Orange, Pantone 717C
Gourmet Decaffe – mild and smooth. Strength 5. 40ml. The capsule color is Metallic Red, Pantone 207C
Show a colored capsule and alongside it the blend name, the description, the strength, and the drink size as given above. Illustrate the drink size with logos of small (40ml) and large (110ml) cups. An example of how to illustrate the drink size is supplied, it is from a competitors packaging, you will have to make something similar.
On the rear panel
Carter Phillip coffee traders source premium quality beans from South America, Central America, and Africa.
Our artisan roasters then carefully roast them in small batches, making fine adjustments in the process to expose all the flavor potential of the beans.
Finally, the beans are ground to the perfect size for espresso extraction and immediately sealed in single serve capsules, locking in all the complex flavors and aromas present in the fresh grounds.
That’s what you’ll find in this box – 25 capsules ready and waiting for you to extract the delightful elixir that is a perfect cup of coffee.
Logos (similar to those supplied, attached) for ‘recyclable’ and ‘recycling category 7’, 25 Capsules, cup size (e.g. 40ml), Blend strength
Carter Phillip Coffee,
528 W 21st St #89448
Customer services line: (000) 0000000
*Carter Philip is not associated with Nespresso® or any of its affiliates. Nespresso® is a registered trademark of Societe des Produits Nestle S.A.
On the top panel
At your discretion
On the base
Leave a space for a UPC code
Best before: and space for date
Supplied templates and images
1. We have created a two inspiration boards for your guidance. Coffee pictures that we like are at http://www.pinterest.com/stevesnider10/coffee.
Packages that we like are at http://www.pinterest.com/stevesnide…packaging/
2. Here is a link to a lightbox of more images that might be helpful http://www.shutterstock.com/public_…d=31607791
3. We have supplied a box template as a pdf, with dimensions shown. Note that the pdf is not ‘actual size’. And we have supplied photographs of similar boxes, both assembled and flattened, to assist you with understanding what the assembled box looks like.
4. We have supplied examples of recycling logos. They are low resolution, therefore not to be used ‘as is’.
5. We have supplied a photograph of the available capsule colors, which are:
• Bronze, Pantone 175C
• Gold, Pantone 872C
• Metallic Green, Pantone 336C
• Pearl Blue, Pantone 295C
• Metallic Purple, Pantone 261C
• Metallic Red, Pantone 207C
• Metallic Orange, Pantone 717C
No doubt you will have questions, please feel free to ask.
We look forward to seeing your designs.