Ritual is a premium, distilled, organic product that can be used one-to-one in place of vodka. It needs to be at home in the liquor section while also standing out as revolutionary.
We need an eye-catching label that is stylistically aligned with liquor labels, but makes it extremely clear that this is a non-alcoholic beverage. This is not a weakness -- it's our selling point, and should be front and center.
The label needs to be a cohesive whole including the words "Ritual Zero-Proof Vodka Flavored Beverage." (The latter two words should be far less prominent.) Strong typography is a must.
Design keywords: Clarity, Zen, Sophistication, Unironic, Mindful, Modern, Sexy.
Colors, typography, and brand name treatment at your discretion. Cohesion is key.
We will need a back label that includes a brief text block along the lines of the product description, as well as nutritional information and a barcode. Out of respect for your time, if you'd prefer to wait until finalists are selected to create it, that's fine. Just know that it is part of the project.
We are also launching Ritual versions of whiskey, gin, rum, and tequila, all of which will build from this design, so there will be significant additional opportunities to come.