boon.guus got their new product packaging by running a design contest:
Design a hip Pasta Box with Quinoa & Rice Pasta
Check out boon.guus's Product packaging contest…
Food & Drink
Organic Quinoa & Rice Pasta
Description of the product
Sana Organic comes with our new 'Organic Quinoa & Rice Fusilli Pasta', as the name already explains made of mainly Quinoa and Rice. The product is made in Bolivia of which are proud off (it may come back in the design but we leave that to you). Next to that, gluten-free and vegan. We want to mention this, however we do not want to mainly focus on that as we want to distinguish ourselves from our competitors that focus completely on the word 'gluten-free'. The package should be young, cool, attractive and still show that it is healthy and organic. Sidenote, the factory of which we buy our product from gives a part back to Bolivian Women, with the development of project.
Description of the product target audience
People between 25 and 39, without children or with children below the age of 8. Salaries above average (Young Earned Professionals), people who are willing to pay extra for Organic Quinoa Pasta instead of the regular gluten pasta. People that focus on healthy food. Location is in general the areas of big cities with 'healthy shops', 'organic shops' and upper-class supermarkets.
A pasta box with a small window in front (where you can see the pasta). One picture of a box is added as an attachment to show the shape of our box with this kind of Window. The package should attract the eye/attantion (colors), it should be young, new but still sophisticated (the other three attachments). Not too busy, not too many words/text etc. Bright colors may be used like red, blue etc. As the product is from Bolivia, the colors of the country may be used (not a must) which are red/yellow and/or green. A face of a Bolivian women (like the 'Tropical' attachment') could be an option, not mandatory.
What to avoid
too much text
24 cm height, 14 cm width, 4 cm depth, but other dimensions are possible
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
boon.guus collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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