Cremica got their new product packaging by running a design contest:
Design a kid friendly packaging (box) for our cereal brand
Check out Cremica's Product packaging contest…
Food & Drink
Mrs. Bectors Food Specialties Ltd
Description of the product
With the goodness of whole wheat and richness of essential vitamins and minerals, Choco Bites is a nourishing breakfast for kids making their mornings chocolaty and delicious
Description of the product target audience
Specifically targeted towards kids, pre-teens and teens, our primary target market is the Middle East and Asian regions. The creative appeal will be directed towards children but the nutritional benefits and product benefits should be visually available for mothers who are the primary buyers for the target age
A bold but kid friendly font for Brand, not too stylish but should stand out in the pack A cartoon/Animal caricature (preferably a bear) is a must in the pack, should go with the chocolate flavored snack offering. Can use stock images A clean and appealing product shot, the bowl with ingredients should be visually striking A 2-3 word product descriptor which gives the user a feeling of how the product tastes and the overall aura of the product Parts of the pack are to be reserved for the Logo, Total weight
What to avoid
Colors that are out of the competition or that aren’t food colors in this category Overall tone of the pack should be light, a dark pack must be avoided Logo and Brand Name should be prominent in the pack
L X B X H - 185mm X 65mm X 240mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Cremica collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The final design was apt to the brief and the process was real smooth. The communication and time-period taken to formulate designs and work on feedbacks was very fast paced and the overall project was completed in the expected timeframe
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
I would say it is used by 65% of female between 25-50+, 35% male around 40-45+ of age in western cultures like US, Austr
We skew female, but not by much. Typical age range is 21-45. USA. $75k+ HHI. Our customers are busy and on the go, but a
Women aged 24-45. Many have young children, they're health conscious and want to be healthy. Most follow the keto diet.
We expect the products to be used by females between the ages of 25-54 who are into healthy living, tea drinking and art