String Theory got their new product packaging by running a design contest:
Design a 1lb Coffee Bag
Check out String Theory's Product packaging contest…
Food & Drink
Bru is a new brand of coffee from String Theory Schools. We are looking to launch innovative new coffees from around the world and want to create branding for advertising and merchandising of our coffee.
What's your vision?
We are going to sell 1 lb bags of coffee in metallic lined bags and are looking for a complete full color wrapper. The name of the coffee is called Obura, named after the region in Papua New Guinea that the coffee comes from. Papua New Guinea is known for tribal warriors and one idea is to have the design incorporate a large face of a painted warrior with face paint. There is creative liberty in the design and you may come up with a design that is either more geometric/vector like or more lifelike. The sides and back of the bag will be text heavy but watermark images/graphics may be used in the background. We are also looking for the name of the coffee, OBURA, to be displayed on the front of the bag. Sample fonts will be uploaded for the name but feel free to change/modify. The font should stylistically fit in with the theme. All sample fonts are freely available. The front, sides, and back of the bag needs to be covered. (see template) Design cues may be taken from this YouTube video on Papua New Guinea "Ambassadors of the Jungle" - https://youtu.be/eyE3APmxBY0 Plants of the region: Yam, Yucca, Maize, Sweet Potato, Animals: Bird of Paradise, Pig Housing: Bamboo Huts -----Copy for side of bag------ OBURA Papua New Guinea Papua New Guinea is an origin with inherently good altitude, variety, favorable agronomy, and climatic conditions. Although it is responsible for only around 1 percent of the world’s coffee, It can produce fantastic coffee! Not as earthy as a Sumatra, and with a lighter body than a Java, it is a clean cup with sweet acidity and a deep, complex flavor. We roast this bean to a City Roast level to bring a full-bodied and rich flavor to this excellent bean. Tasting Notes The freshness of this coffee is reminiscent of summer. Bursting with flavors of cantaloupe and raspberry, it is clean and fresh. ------------
See attached template for 12-16oz gusseted bag. Convert Spot Colors to Process - All Spot colors need to be converted to Process before submitting any artwork files. Convert RGB to CMYK Color Profile. Layers should be preserved. Documents prepared for upload should be 300 dpi at 100% of the final print size (See bag dimensions).
US$749 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at £359.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
String Theory collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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