nick.stephan got their new product packaging by running a design contest:
Design a Limited Edition Craft Beer Making Kit Package
Check out nick.stephan's Product packaging contest…
Food & Drink
Limited Edition - Northern Brewer Craft Beer Making Kit
Description of the product
This is a limited edition craft beer making kit. It will be featured on the Northern Brewer website as our holiday hero product. When working with the name of the product "Limited Edition - Northern Brewer Craft Beer Making Kit it is not necessary that Limited Edition be called out on the same line as the rest of the name, we just want to be sure that the limited edition concept is called out in some way. This product will contain a Ruby Twist IPA Beer Recipe Kit, which is a citrus forward IPA. The Beer has notes of grapefruit, melon, berries, lime, and passionfruit in every sip, as well as the herbal, piney, undeniable presence of Citra, Nugget, and Mosaic hops. While the name of the product and our branding should be part of this package the name of the included recipe kit "Ruby Twist" should be called out in some way and be the feature of the design of this package.
Description of the product target audience
This product will be purchased by gift buyers for friends and family who love craft beer. The buyer wants to give the beer lover the experience of making their own beer at home. The end user will be the craft beer lover who wants to try making beer at home, but has not done so before.
We would like a limited edition package designed for our "Limited Edition - Northern Brewer Craft Beer Making Kit." The package should be different from our standard branding / look and feel as this is intended to be a limited edition package. We have included our brand standards for a reference point, but this package should NOT be a standard Northern Brewer package. It should be different and fun. With regards to overall aesthetic we would like a "street art mural" theme using imagery inspired by the name "Northern Brewer". We are willing to give the artist some license here, as long as the design is inspired by, and makes clear reference to, "Northern Brewer". We have included some examples of art that we like. As well as some craft beer labels that we like for inspiration. We have included our brand fonts "knockout". Where general text is used we would prefer these fonts are used. However, if knockout does not "work" in some places due to overall design we are open to something different. Additional Content to Incorporate: We want to include the basic steps in the brewing process on one side of the package. 1. Brew Add steeping grains, malt, and hops to boiling water. It's as easy as that. 2. Ferment Add yeast then sit back and watch as the yeast works its magic and creates Beer! 3. Bottle Transfer your beer into bottles, cap, and allow the beer to naturally carbonate. Add your labels to the bottles and let the world know who's beer this is. 4. Bottoms Up Once carbonated, refrigerate your brews, call your friends, and get ready to bask in your newfound brewmaster glory! We want a call out on the package that says "Everything You Need to Make Great Beer!"
What to avoid
Avoid the time intensive aspect of the beer making kit. Instead focus on the fun experience of the beer making kit. We want to avoid the words homebrewing starter kit. This should be positioned as a craft beer making kit.
Dielines have been provided.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
nick.stephan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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