I need a package for our newly launching Chocolate Drizzled Wheat Pops!
So it will be "Kim's Magic Pop Dark Chocolate Drizzled"
Project is for designing the flavor: Dark Chocolate Drizzle.
However, with the winner, we would like to create Salted Caramel Flavor, Mint Flavor, Birthday Cake Flavor etc in 1 to 1 project
Package will be polypropylene packaging with bottom gausset and you can see our current package on the attached files. However, please note that currently the height is 15 inches, but it will be slightly reduced to 12 inches or so.
In the bottom gausset will be UPC Code.
In the back, we would like to have the same information as existing bags.
As you can see from reference files, all of our existing flavors can be distinguished by looking at the top part (color changes depending on the flavor) as well as the flavor icon on the front.
However, one issue with the chocolate is that if we follow the same method, during summer, when chocolate melts part where product is visible will all smeared with chocolate, which makes the package look dirty. Another company decided to put drizzle like pattern on the package to hide this.
In addition, if you look at our displays in stores, our products, because only thing that distinguishes each flavor is the top and the icon, it's difficult for the consumers to tell the difference. We would like the consumers to easily recognize the flavor difference that we will have on chocolate product from 10 meters away.