Here is an interesting and challenging assignment for you! If you have experience in designing food packages, are intrigued by our unique concept, and be part of our success story, this contest is for you! Through your expert designs, we want to attract adventurous people interested in trying out different cuisines.
We are embarking on Indian cuisine and intend to expand to other ethnic cuisines soon. The superior ingredients in these recipe kits are all natural, organic, and do not contain any sodium, oil, additives or preservatives. All ingredients have several well known health benefits.
Our products are NOT the ready-to-cook microwaveable dinner options. Our packages require customers to cook from scratch, the authentic way, bringing out the flavors of spices as they are added one at a time, in the cooking process, filling the kitchen with tantalizing aromas along the way!
We need to differentiate our product from the microwaveable stuff. We are debating whether to have a window to display the individually packed ingredients or whether to skip the window and somehow provide that information through the package design. Please submit ideas for both options (window and no window).
Who are our customers?
Our target customers are high-end shoppers in the 25-50 year range who are interested in foreign foods. Vast majority of them have college degrees with a median household income of $ 65,700. Think of stores like Co-ops, Specialty stores, or Whole Foods shoppers who are health conscious and willing to pay for quality products.
The package design should have an emotional appeal with emphasis on:
- Empowerment (feeling good about themselves for helping their communities)
- Make heartwarming memories as a family
- Take pride in their own creation (bragging rights! – Yes, I can! feeling)
- Convenience of pre-portioned ingredients
- Health benefits of all natural ingredients
- Eat well, support local grocers, farmers, charities
We will use 4.5” x 6” x ¾” folding carton (350gsm) for packaging. The package will have WHITE background. Opportunity to use front, back, sides, top and bottom.
Here is info that needs to go onto the packages:
Logo (Attached files) We want the logo to pop-op and be prominent on the package
Brand name + Tag line (Attached files)
Net weight (approximately 1 oz.)
Product Picture – We have several pictures taken by a professional photographer, and we will need suggestions from the designer(s) to choose the one(s) that will integrates well with their design.
Product name and Product description – See the attached product details document.
(Place holder) USDA organic certification
(Place holder) Gluten free certification
No salt, No oil, No preservatives, No additives,
Cook time, prep time and servings information (included with product details document)
Product story – We will provide this information shortly
List of ingredients in packet (List included in the attached document with product details)
We are evaluating 2 options:
1. Display the information as a list. In this case, our box will not have any window.
2. Display the contents through a window on the box. In this case, we need a an arrow pointing to the window (bowl shape window? Rectangular window? Etc.)
We need designs with both options above so that we can choose.
Fresh ingredients you need: (list included with product details)
We are debating whether to list the ingredients or add picture of the ingredients. Provide designs with both options. Picture is included.
UPC code (included with the product details)
Recipe (included with product details)
QOR code – Attached
Allergy information (included with the product details)
Batch number – Leave white space to affix the sticker
Contact information –
Email – firstname.lastname@example.org
Address: PO Box 44264, Madison WI – 53744-4264
Social Media – Like us on Facebook - http://www.facebook.com/FillMyRecipe
Follow us on Twitter – https://www.twitter.com/fillmyrecipe
Mention that Portion of proceeds donated to local charities
Following files have been uploaded :
Logo – jpg file. We can provide eps file upon request
Brand name + tag line – jpg file. We can provide eps file upon request
Sample designs – 2 versions
Pictures of chana masala fresh ingredients – 1
Pictures of chana masala finished dish – 2 (choose the one that best fits your design)
Pictures of curried potatoes fresh ingredients – 1
Pictures of curried potatoes finished dish – 4 (choose the one that best fits your design)