zackTQ got their new product packaging by running a design contest:
Design a package for the world's healthiest plant-based, nootropic-infused coffee creamer
Check out zackTQ's Product packaging contest…
Food & Drink
Other color requirements
As a coffee creamer, we want to invoke the warth and naturalness of coffee and also the lightness that comes from the creamer.
Tempo Coffee Creamer
Description of the product
Tempo is a powdered, shelf-stable, plant-based, nootropic-infused coffee creamer that enhances everything you love about coffee. Tempo not only makes coffee deliciously creamy and smooth, it also upgrades the effects of coffee so that each cup gives you the focus, clarity, and smooth, long-lasting energy to be your best self. And Tempo accomplishes all of that with premium herbal ingredients and nootropics that everyone can feel great about. This product will be exclusively sold on Amazon, so it is essential that the package communicates our benefits and the product category “coffee creamer” in clear/readable way.
Description of the product target audience
Broadly, we believe that Tempo appeals to people who are aspirational, intentional, and diligent in their actions, consistently putting in the effort to lead the lifestyle they aspire to, whether that involves fitness, diet, mindfulness, or business. Our audience will mostly be 20-40, will include both genders (but perhaps skews male), and they must have a relatively high income to invest in their health through premium products like Tempo.
On the front, we want to include our name "Tempo" and our category "Coffee Creamer." We also want to include the phrases “Nootropic Infused,” “Plant Based,” and “Orchestrate Your Life.” We also want to callout “Keto,” “Vegan,” and “Gluten Free.” We’ll need to include the Net weight of 4.5 oz at the bottom of the package. Finally, we want to feature a few of our ingredients, including MCT and Ginseng. On the back, we want a place to include our nutrition panel, ingredient list, and to tell our brand/product story. We want our package to reflect the following values: -Bold: We’re ambitious and see a bright, vibrant world, inspired by adventure. We’re optimistic about the future and the power of individuals to contribute to it. -Intentional: We’re mindful of ourselves, one another and our impact. We’re intentional in our actions and our decision making as we believe each of our actions matter. -Real: We’re true to our strengths and nature’s strength. We choose to partner with those who compliment both to uncover new progress and live more richer, fuller lives. -Visionary: We see things as they could be rather than as they are. We pave a path for creativity and exploration. Human potential is limitless. Our archetype is the magician; we see a world that could be and strive to create it. We push boundaries and look for new ways to elevate and unleash the powers of others.
What to avoid
Please be sure to take into account the motivated, dynamic, and visionary aspects of our value propositions. The design may but does not have to include visuals of coffee/ coffee creamers/ or cups, but should still make clear what the product is.
The package will be a stand-up pouch with an approximate heightXwidth of 5.5x4 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
zackTQ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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