drewuA got their new product packaging by running a design contest:
Design New Packaging for Crowded Kitchen
Check out drewuA's Product packaging contest…
Food & Drink
Classic Chicken Stock
Description of the product
Based on traditional French recipes, our stocks and broths add rich, slow-cooked flavor and texture to your favorite dishes. Made from only pastured, antibiotic-free chickens, grass-fed beef and organic vegetables, the stocks are high in collagen which gives some serious thickening power and a velvety smoothness that you just can’t get from box stocks.
Description of the product target audience
Our customers are both men and women who predominantly cook at home, aged 23-65 with middle to upper middle income, and have children.
We are a new company and are using this contest to find the packaging design we will use to launch our line of 6 stocks and broths. We will use the winning artwork as a kind of style guide for the rest of our marketing materials, so feel free to use any colors or imagery you think work well with our brand. We’re packaging in a 500mL standup pouch with a spout in the top-left corner (see attached picture “barebones.jpg”.) Keep in mind that we will be designing our other 5 pouches (Classic Chicken Stock, Roasted Beef Stock, Garden Vegetable Stock, Wild Mushroom Stock, Pho Beef Stock and Lemongrass Dashi) using your design as a guide, so there’s an opportunity to use a theme to tie the whole line together in a creative way. Some concepts that may help your designs: Old-world craftsmanship, hard work, wood, iron, brick, leather, weather-worn, warm, farm-fresh, organic, all-natural, family, integrity, honesty, care, mastery, fairness. Slogan: “Make your kitchen a Crowded Kitchen” Logo Usage: You may use our logo in a variety of ways: as-is (red and blue), all white or a single shade of grey. You can also use a percentage of our red and blue colors to make our logo look more faded or weathered. Pouch Back Requirements 1. Product Description (use this example on all 6 designs - will revise later) Title: “Classic Chicken Stock” Copy: "Made from only pastured, antibiotic-free chickens and organic vegetables, the stock is high in collagen which gives it some serious thickening power and a velvety smoothness that you just can’t get from box stocks. Instead of laboring for hours over your next batch of stock, open up a pouch of our Classic Chicken stock and watch your kitchen become a Crowded Kitchen." 2. Nutrition Facts Chart Please use the chart from attached graphic “Bone Broth Back Label.pdf” as a reference for all 6 designs (will replace with accurate info later) 3. Please use the following for all 6 designs (will replace with accurate info later): Ingredients: Chicken, Filtered Water, Organic Onions, Organic Carrots, Organic Celery, Organic Leeks, Organic Garlic, Organic Parsley, Organic Thyme, Organic Black Peppercorn, Organic Bay Leaves 4. “Want more information and great recipes? Check us out at crowdedfoods.com” 5. Somewhere near bottom: Manufactured, Packaged and Distributed By Crowded Kitchen Lancaster, PA 17603 6. Somewhere near bottom: Perishable, keep refrigerated. Please enjoy within 7 days after opening.
What to avoid
Please do not design any clear, see-through sections that show contents of the pouch in your designs – our pouches are not transparent.
7.5" x 10.75"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
drewuA collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Everyone and anyone!
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all humen, all ages , medium- high income level