Very creative, quick & sharp on finding new solutions
Great work as always. Thank you for your help on such short notice.
Did everything that was requested and the job was done.
How Baby Food started their product packaging journey
Who are you known as?
Baby Food Company
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a manufacturer of baby foods, focused on making it easier for moms to feed their babies delicious and nutritious food.
What inspires you and how do you envision the design for your business?
We want to completely re-imagine the baby cereal box.
Currently, most of the baby cereal options on the shelves are in the same packaging as they were 30 years ago. They don't seal air tight, they make a mess when pouring out, it's hard to measure the right portion, and they're difficult to take on the go.
We want to change this. We're looking for completely outside the box thinking, literally and figuratively. We're willing to consider all options, bags, bag in bag, boxes, bag in box, canisters, sleeves... use your imagination.
The attached are some examples of what's currently in the aisle today.
Remember what we're trying to solve for: "They don't seal air tight, they make a mess when pouring out, it's hard to measure the right portion, and they're difficult to take on the go."
If we had to pick the number one problem we're trying to solve for, it would be the portionablity.