I. Ruesen got their new product packaging by running a design contest:
Design packing new milk powder brand Gilbert - honoring our friend / colleague who passed away
Check out I. Ruesen's Product packaging contest…
Food & Drink
Milk powder, brand Gilbert
Description of the product
Milk powder to be sold in Africa, suited for making yogurt, liquid milk and usage in coffee/tea. Product is made of cows milk, the packaging should have a natural appearance.
Description of the product target audience
African customers (mainly women)
Gilbert is the brand name, which should be clearly visible on all sides. We would like the packaging to contain a cartoon image of a smiling boy (Gilbert). Gilbert is based on our dear colleague who passed away (photo attached). Gilbert should be a smiling, happy and adventurous young man. We would like most of the attention to be drawn to the boy's face, so the face should be bigger in proportion to the rest of his body. The rest of the design of the bag should be focusing on a natural appearance. Please try and be creative with the rest of the packing. It should be clear that there's milk inside. Gilbert's face should not cover a large area of the packing. It would be nice if Gilbert's face would appear in the logo of the brand name.
What to avoid
Please don't make the packaging too sad / negative / serious, even though the cause is sad. We want the packaging to be linked to our memory of a happy man.
Please see Ginny PDF file
€1,599 Platinum package
Every design category has flexible pricing for all budgets. Product packaging starts at £359.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
I. Ruesen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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