retaila got their new product packaging by running a design contest:
Design a "Popping Package" for our new Popcorn Flavor "Texas Heat"
Check out retaila's Product packaging contest…
Food & Drink
Deanan Gourmet Popcorn
Description of the product
Gourmet Popcorn - Our uniquely Texan mix of Jalapeño Cheddar and White Cheddar Jalapeño. Hot & spicy. We call it "Texas Heat".
Description of the product target audience
Grocery Store Customers of all ages.
We currently have 4 flavors of popcorn in our Grocery Store Bags. We want a design for our new grocery store flavor "Texas Heat". “Texas Heat” is a combination of 2 flavors of popcorn in the same bag: Jalapeño Cheddar and White Cheddar Jalapeño. Bag design should keep the same look of the previous 4 bags, but show off this fun new flavor. We want the top of the bag to be in Orange. This is to compliment the Green, Blue, Red and Yellow we have on the other 4 flavors. The Deanan Logo should be kept in the same location as the other 4 flavors. The DK Dairy Logo and GO Texan Logo's should be kept in the same location as the other 4 flavors. Net Wt. 4 oz. (113 g) of should be at bottom of bag in same area as on the other 4 flavors. We want to see your ideas for incorporating the name "Texas Heat" to make this flavor fun for consumer. Avoid designs that are too busy or cluttered. Font used for Texas Two Step was IFC Railroad Font. Texas Heat will be featured next to Texas Two Step in grocery stores and needs to compliment this flavor.
What to avoid
Avoid designs that are too busy or cluttered.
Bag Size up to 13.5” tall X 8.62” wide (Dielines attached from previous flavor Texas Wildflower Vanilla ) Net Wt. 4 oz. (113 g)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
retaila collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People who need to feel comfort. Mothers and Fathers that are in business. And are executives of companies we're selli
Young Professionals and busy moms looking for that extra boost of energy in the morning and/or throughout the day. Name
Anyone who loves flavor on their food. 20-40 males/female
Health conscious people who don't want chemistry
The high class Clint who will appreciate the good product.