How Steve (CTVB Team) started their product packaging journey
What colors do you want to see in your design?
Other color requirements
Yellows and Greens are welcome.
What industry do you think your business is most related to?
Food & Drink
Connecticut Valley Brewing Company
I'm In Love With The Simcoe
Description of the product
Our products are New England Style India Pale Ales produced by our company, Connecticut Valley Brewing Company. The beer is extremely fruity, citrusy and tropical!
Description of the product target audience
Men and women beer/IPA drinkers aged 21-45. Located in the United States.
We’re looking for a new label for our beer company, Connecticut Valley Brewing Company. Attached you’ll find our logo and label template for the can.
The name of this beer is “I’m In Love With The Simcoe®” - The label is meant to be fun, playful, bright and exciting. The label needs to appeal to both men and women above the age of 21. As a side note for your reference: ‘Simcoe’ is a type of hop flowers, used in making our beer.
We look forward to seeing your designs! Attached are some images of hop flowers for your reference.
Fonts: Playful but legible!
Other notes: Make sure to include our logo (You may edit logo colors to match the can better) as well as the name on front. Also include "New England Style India Pale Ale" on the front.
We will brief you on the second label you will be designing shortly after your first is completed. We want to see your work first before you design the second label.
What to avoid
Avoid dull colors and hard to read fonts.
Overall Size: 226mm x 158.8mm
Art Area: 220mm x 154.8mm