Hubmedia1 got their new product packaging by running a design contest:
DTLA Coffee Roastery Needs Box Packaging Designed
Check out Hubmedia1's Product packaging contest…
Food & Drink
New 24CT Box
Description of the product
Angelino's is a 3rd generation family-owned coffee roastery that specializes in Keurig® K-Cups. We roast and delivery fresh coffee to your door.
Description of the product target audience
Your average American coffee drinker. We're aiming to reach the higher end single serve users. Think Starbucks consumers. Typically young adult - middle aged men & women.
Angelino's is a family owned coffee roastery that specializes in Keurig® K-Cups. We recently went through a rebrand and the final piece needed is a strong box design for all of our coffee to be packed into. This box will contain different products including coffees, teas, or assorted varieties, and will have a simple label on the front to mark what’s inside. The design can be abstract, not focusing on specific products as it needs to compliment the wide variety of its contents. We’ve had a white box then a black and while there are elements of both that we like, they both haven’t hit the mark (see images uploaded). What we've liked and disliked about our previous boxes: WHITE: We like how bright it is. It goes well with our new site (new.angelinos.com). The farmers tell a story but they’re too cheesy and cartoony. Not quite modern enough to meet the new brand’s standard. BLACK: It elevates the brand, looks more like a branded piece than a coffee box but feels too generic and plain. Looks nice on a shelf but also blends in too much. Please include: Logo on all panels K-Cup vector with “24 count” inside (provided) “Contains 24 Single Serve Cups” “*Compatible for use in Keurig® K-Cup® machines.” www.angelinos.com @angelinoscoffee 2”x3.75” space for label below preferated opening (green box on dieline) Optional: “Gourmet Coffee & Tea” 4 values (icons provided) “We’re not just another business, we’re a family who’s passionate about coffee.” Angelino’s story
What to avoid
No generic, cheesy stock imagery. Keep colors natural and cohesive. Only use Brandon Grotesque font.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Hubmedia1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
My design was a can label for a new line of mead. The designer put forth excellent work, was very creative, and went above and beyond in terms of communicating with me. The designer made every effort to get my feedback and make sure it was exactly how I wanted. I will definitely be working with this designer again! Wonderful work!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
predominantly male target goup, age >35, well-educated,
Our product wil be used by educated IT workers or people in genreal who work mostly by sitting on a chair and watching o
Our target audience has a wide variety of people. Anyone looking for an energizing cup of tea or someone ready to hit th
Sophisticated consumers who value health and nutrition and are willing to pay a premium for quality.
We would like to sell this product to people who want to buy high quality premium ice cream in supermarkets.
Anyone who loves flavor on their food. 20-40 males/female