ashley-peat got their new product packaging by running a design contest:
Evolve PowerFocus® to become PowerFocus® Pro!
Check out ashley-peat's Product packaging contest…
Food & Drink
Other color requirements
Id like to keep the silvers and greens from the existing design. I would love to see something new too!
Brainpower Group Ltd (Trading as Brainpower Nootropics)
Description of the product
PowerFocus is a already existing, natural (herbal, vitamin, mineral combination) nootropic (cognitive) stack sold online. It has held the title of best seller in the UK and Italy on Amazon for a long time and is very highly reviewed. It used for optimum focus, concentration and memory.
Description of the product target audience
Its a favourite of Students, Entrepreneurs, 9-5 workers, gamers, the elderly, etc. Generally the health and performance conscious and sometimes as an advanced coffee substitute and brain health supplement. UK, US, Europe. It is priced at £39.99, so toward to top end of the market.
The product currently constitutes a 150ml Petpacker PET supplement bottle and Silver reflective lid with a label. We are looking for a major overhaul and update to the label, plus the addition of a matching box design, to really add to the presence, and improve the premium stance of the product. The stimulus to update the packaging is that we have recently undertaken a very comprehensive third party review on the formula and packaging, to bring it up to date and conform to new regulation. So we have taken this opportunity to improve the formula and make it even stronger, hence we are updating the product to become "PowerFocus Pro". We are intending to use the name "PowerFocus" in future, on a Natural Cognitive Function Extreme Sports Energy Drink, so would like to get a design on the supplement update that we can use to feed and guide the brief on the energy drink and both products will be recognisable under the PowerFocus brand. IMPORTANT We have hired a third party compliance company to ensure all of our labels and formula are 100% compliant with UK regulation. Rather than provide the whole file which is over 30 pages, I have added all the highlights here for your ease. All of these points need to be compliant; 3.1. MANDATORY INFORMATION The mandatory information should have a minimum font size of 1.2 mm with an exemption for packages with a surface size under 80 cm2, for which the minimum font size is 0.9 mm. 3.2.2. Batch number (Please add the word "Batch Number", to the bottom of the box.) Required information: “Batch number:” To check with each manufacturing batch GENERAL MANDATORY INFORMATION TO BE PLACED IN THE SAME VISUAL FIELD 3.2.4. Denomination of sale Required information: “Food supplement with plants, choline, theanine, zinc and vitamins" 3.2.5. Content (g) Required information: « Net weight: 70 g » (minimal size: 2 mm) 3.2.6. Caffeine content Required information: « Contains caffeine. Not recommended for children or pregnant women (15 mg caffeine per portion as recommended for daily consumption) » SPECIFIC MANDATORY INFORMATION REQUIRED FOR THIS CLASS OF FOOD SUPPLEMENT 3.2.7. Ingredients’ list Ingredients: Bulking agent (microcrystalline cellulose), glazing agent (hydroxypropyl methyl cellulose), choline bitartrate, magnesium salts of citric acid, phosphatidyl choline (soy), guarana (Paullinia cupana) seed extract, L-theanine, anti-caking agent (magnesium salts of fatty acids), alpha glycerophosphocholine, anti-caking agent (silicon dioxide [nano]), zinc citrate, green tea (Camellia sinensis) leaf extract, Bacopa monnieri whole plant extract, ashwagandha (Withania sommifera) root extract, griffonia (Griffonia simplicifolia) seed extract, D-pantothenate calcium (vitamin B5), nicotinamide (vitamin B3), green coffee (Coffea arabica), Panax ginseng leaf and stem extract, Ginkgo biloba leaf extract, pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12). Allowable Claims: Zinc contributes to normal cognitive function* Pantothenic (B5) acid contributes to normal synthesis and metabolism of some Neurotransmitters* Vitamin B6 & B12 contributes to normal psychological function* Please update the following sections: CAUTIONARY WARNING Food supplements must be used within the framework of a healthy lifestyle and not used as substitute for a varied and balanced diet. Always consult your Doctor before starting a new supplement, especially if you are taking medication, have a medical condition or are due to undergo surgery. Not intended for those under 18, pregnant or nursing. Allergens are listed in bold. Side effects are rare, however if they do occur, discontinue use and consult your Doctor. STORAGE Keep out of direct sunlight and store in a cool dry place. Keep out of reach of children. For best before date, see bottom of bottle or box. Please remove ingredient names from the front of the bottle Remove "Max Strength" Remove "Scientifically Researched, Naturally Effective" Change power-focus.co.uk to www.brainpowernootropics.com
What to avoid
Boring or uninspiring design. Creativity and something new is welcome!
See Dielines / cutter files
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ashley-peat collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target audience is men and women, 25-55. Upper level income.
People who wish to optimize performance, call them biohackers or health nerds. They exercise, diet and care about their
Check out other food & drink design inspiration
We love talking design:
19 hours ago | 18 min read