A 40% Milk Chocolate Bar infused with 10g of protein. 2 x 20g (40g) pieces of chocolate in a wrapper. All natural, 50% lower in sugar than supermarket milk chocolate. No sweeteners, no palm oil, of vegetable oils.
Description of the product target audience
Women, 23 - 37 years old. Into fitness, and healthy eating. Or simply chocolate lovers. Indulging in healthier foods.
40G WRAPPER FOR A CHOCOLATE SNACK BAR. Protein milk chocolate bar. Something incorporating the checkered blue quilt design attached. Quite subtle and not over the top. Crisp design.
Include USPs on front of packaging: 10g of protein. 40% Cocoa content. 50% Less sugar.
I have attached the 70g bar designs we have, these 40g bars will need to be designed not identical but aligned to the brand values of the 70g bars. Looking for a landscape design, not portrait.
Would like to see some foil detail on the text. Please use the same fonts as on the 70g packs attached, also detailed in brand guidelines excel sheet attached.
The front of the pack should read the logo COCOA+. It should also read PROTEIN MILK CHOCOLATE.