GRUB2GO got their new product packaging by running a design contest:
Full Package Design for a First Aid Kit
Check out GRUB2GO's Product packaging contest…
Medical & Pharmaceutical
Premium 300 Piece First Aid Kit
Description of the product
Premium first aid kit designed to treat most minor injuries. Ideal for families, emergencies, camping, travel, in the car, sports, etc. Includes 300 pieces, everything that is needed for emergency care and treatment.
Description of the product target audience
Applies to all people, including: athletes, school staff, students, campers, travelers, etc.
Design product packaging and printing for a compact first aid kit. Contest shall include design for: 1 - "M2 Basics" logo design to be used on the full color sleeve & first aid kit. Logo should also be sliced as a standalone image. 2 - Full color sleeve around the first aid kit. 3 - Matching one color printing on the first aid kit bag itself. What should be included: ****** 1 - Logo: - The words "M2 Basics". - Logo should be bold, modern and upscale. - It should be universal, since it may be used for other products in the future. ****** 2 - Full Color Sleeve: Styling/Colors: - The sleeve should be full color, bold, and very importantly, look upscale and of high value. Think of designing a Louis Vuitton purse equivalent --- for first aid kits. - Open to any color combination, but since this is a first aid kit, there should be some red for a medical theme. - "M2 Basics" logo as described above. Should be on all sides of the packing. - Product name "Premium 300 Piece First Aid Kit" - Medical "Cross" logo on at least two sides. These may be in red, or white on a red background. - Should include the following text: - "300 Pieces Included" (This should be prominently featured on at least 2 sides of the packaging, and in large font.) - "40 Unique Items" - "Complete first aid kit." - "Prepare for most common minor injuries and emergencies." - A section that explains the different users for a first aid kit. Each section should have a title and imagery: Home, Office, Car, Travel, Recreation - A list of contents included in the kit. This could be a table or list. Contents may be found here: https://docs.google.com/spreadsheets/d/1MqN_ZPc6ADpzCW2iYhFOKeYz6DaUp_PjwIWPFiLfmic/edit?usp=sharing - Barcode on bottom of packaging. (Attached) - In smaller text, on bottom of packing. - "Designed in California. Made in China." ****** 3 - One Color Print on the Bag Itself The one color print should include: - "M2 Basics" logo as described above. - "First Aid Kit" - Medical cross logo. - Any minor styling that can be printed in one color, to match the outer packaging and make the bag look upscale. ******* Other items that are attached to this contest: - Picture of the actual product. First aid kit will actually be BLACK, but the picture is in Blue. - Photos of competitor packaging. Design better packaging than these! :)
See attached templates.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
GRUB2GO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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