How Marcaufzug started their product packaging journey
Who are you known as?
Glory Morning' - water - Ibiza
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Glory Mornin' is a functional drink, that reduces bad consequences of partying hard and drinking alcohol. In contrast to other drinks of this segment marketing and communication will not be about getting sober or avoinding a hangover - but about having a great morning after and enjoying the new day (=> positive => to win lifetime). Typical elements of the positioning of Glory Mornin' are exclusivity, ibiza nightlife, praising the sunrise and the new day after a great party, ease, purity, freedom, sunshine, happyness and of course the hippie lifestyle.
What inspires you and how do you envision the design for your business?
We search for a bottle design, logo and bottle print, that represent the above named qualities. The shape of the bottle is supposed to be simple and squat with a wide bottle opening (you find "bottle shape examples" in the attachement). The bottle should be transparent - glas or plastic - the drink itself will also be transparent to represent purity. The logo and bottle print is your main task. Textwise it must contain the brand name "Glory Mornin'" as well as the supplement "water" and the origin "Ibiza" (like "Glory Mornin' water from Ibiza"). Because the bottle and the drink itself will be transparent, logo and bottleprint have to be flashy. It will be printed on the bottle (no sticker). There must be a strong link to the Ibiza as one of the greatest Party locations in the world, as well as the Hippie Lifestyle - without being slushy. (You find "Ibiza Style inspirations" as well as "Bottle design inspirations" in the attachement). To strengthen your design and your idea of a Corporate Identity please embed the bottle into a DIN A4 print ad (no additional text needed).
With the above given description we have a pretty clear idea which direction the design should go. Maybe this restricts your creativity. Although the propability of an acceptance of your design will be higher if you respect our briefing, we are open and invite you to give your own design ideas having in mind our brand positioning. We are looking forward to be surprised by you!