Brand Purpose: We are interested in capturing this growing market that is more socially aware when it comes to animal cruelty and green initiative. Our goal is to deliver a product that allows individuals to eat a deli product with them feeling as through they are (1) sacrificing meat to eat a vegan product or (2) break their vegan diet to eat a deli product.
Know that the deli cuts are what the packaging will look like and the logo is the one with the pig.
Hey, We got a few questions and we are going to answer them here plus add to the brief.
"What kind of packaging are you going to use? I see through sliced ham packaging with a label on top (image 8-10) or an actual box (image 5)?"
- Use image 8-5, ir won't be an actual box, we just liked the style of the other images
"Your product is vegan – am not clear why a pig is part of the logotype... can the pig be omitted and simply use the wordmark for this design? "
- The product is Vegan, but we don't want individuals to feel like they are going vegan. Another way of looking at it is we don't want them to feel like they are giving anything up. Hence why we want an animal on it, it could be a cow or pig.
- Yes the pig can be omitted!
- Don't worry about descriptions for now such as copy, net weight, etc. That will come later.